Writing Blog for E-Commerce (The Ultimate Cheat Sheet of 2023)
Mahr Un Nisa
I Increase Brand Awareness and Sales with My SEO Content Writing, Copywriting & Editing Skills.
Writing a blog for eCommerce could be tricky but not impossible. So, you should take a deep dive into our cheat sheet, and trust us, you’d work like a pro through this sheet.
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Why writing blogs for eCommerce important?
The web has a great influence over people’s thinking at present. If they have to be enlightened about something, they only search this on the internet. When you write blogs for eCommerce, this opens work opportunities for writers. Through the internet, they’re capable to share their knowledge and insights that others could utilize. These could connect with people from different regions of the globe.
When you start a blog, this is an effective tool that lets anybody publish his or her writing on the internet. Typically, a blog discusses things personally; that’s why many people prefer to read blogs in place of technical pages. Due to their ability to establish rapport with the readers, the blogs became the extension of the marketing strategy for numerous businesses.
Ecommerce sites took the advantage of the fame of blogs by launching their own blogs. This tool helped them increase their traffic & sales. However, this isn’t as simple as that. If you own an e-commerce website and are planning to launch a blog, you must have knowledge about the basics of correct blogging.
Where should I blog?
Blogger, Weebly, and WordPress are only some of the most popular blogging platforms today. You could set up a blog for free, but the features are limited. As an e-commerce site owner, your effort should be to attract readers and persuade them to come back. And of course, convert these visits into sales. The blogging channels that are mentioned above offer an easy to access and easy-to-use system. You don’t need to be a certified computer programmer to survive the process. These platforms also offer various templates, plugins, and add-ons. Such platforms become the training ground for some successful bloggers today.
You might also integrate the blog into your webpage, so just ask the programmer for adding a blog tab. If you want this section to be highlighted, put that along “Home page”, “Products & Services page”, and “Contact Us page”. Some e-commerce website owners prefer this because this makes the blog and website easy to be tracked.
How to design the blog?
The visual presentation of a blog contributes in the huge role for attracting audiences. This is actually a matter of make or break. And, the brains of the audience process the appearance of the blog before its contents. That’s why if your blog looks too disordered and showy, don’t expect a large audience to bear it.
So, follow the below-mentioned practices while writing a blog for eCommerce. Select a template that clearly presents the texts. The fonts should be readable, and colours should be noticeable. You might want to employ colours that symbolize your e-commerce business, and the images could also be involved but make sure that they’re appropriate and won’t overrun the texts.
What to blog?
There are no limits on what you could write on a blog. That’s why writing a blog for eCommerce became really widespread. Anybody could say anything. But if the aim of the blog is to promote the sales of an e-commerce site, you must consider every entry really well. The contents outline the value of the blog. Therefore, if the contents are not sensible or helpful in any way, these are not going to boost your e-commerce website. Below are some tips on what to write in a blog:
Using a casual tone:
The aim of a blog is to connect with readers personally. Make them feel like your blog is a long-time friend who’s talking to them. If the tone is cold and stiff, they would think that your business is not friendly or sociable.
Avoid difficult terms/showy words:
Don’t expect every reader to know everything that your blog is talking about. So, treat all of them like newbies, but also use common sense. While writing a blog for eCommerce, never try to explain something that’s completely obvious. If the technical terms have to be used, be used to involving a clear and concise explanation. Employ easy-to-understand and appropriate words. But you must also ponder the target audience of the blog. If your e-commerce business aims to sell humorous books, the words must be apt for humour.
Avoid hurting other businesses:
When you say negative things about other business entities, this could backfire. The best thing to do is avoid topics that could propel your blog to become a destructive one. If you intend to write reviews for certain products/services, attempt to sound as professional as possible.
Don’t be all-business:
A blog which only talks about a particular company is a dull blog. Readers would get tired of reading the same thing again and again. Besides, they would view the blog as nothing but an extension of a marketing strategy, a stone-cold tool that only desires profits. So, make them feel that your concern is to write posts that are enlightening, informative, insightful, helpful, or humorous. You might post anecdotes, tips/tricks, comparative studies, or just anything that might improve your quality of life. So, keep your audience in mind while writing a blog for eCommerce.
You don’t have to write it all:
Not all e-commerce websites are good writers. Fortunately, there are a lot of people who would be willing to sustain a blog for e-commerce websites. You could find experienced blog writers online through sites like Elance, oDesk, and PeoplePerHour. Just employ a freelancer and instruct him/her on writing a blog for an eCommerce website.
Plus, the contents of your blog must be kept fresh. Therefore, you’d have to post a new entry twice/thrice a week. This relies on the size of your audience and business aims.
Well, we hope you liked our content. Now only point is left. If you want to write content for e-commerce websites, you could read our electronic guide to refine your copywriting skill for bringing high-level sales for your customers.