The World's Best Investment?
Put in $100 ...
... and get back $120,156.
That's what's possible for a client of mine, D.A.
He mailed 34 of my sales letters to decision makers at 14 organizations.
Two prospects reached out to him and scheduled a consultation.
If those two buy, it means $120,156 in sales of D.A.'s B2B SaaS product.
From less than $100 spent on printing and postage.
That means my client D.A. is on track to earn $1,201.56 back for every $1 put in.
Yes, of course, the sales still have to close ... don't count your chickens ... I know, I know.
But this same client has closed a VERY high percentage of prospects acquired with my letters in the past.
So I'm more than a little confident he'll see an outstanding ROI.
Now.
Why can direct mail deliver such a big return on investment?
Here are 3 reasons:
1) You're selling in a competitive vacuum. Because -- unlike online advertising -- competitors can't see what you're doing, since your message arrives in an envelope.
2) Your audience can give your message more attention. Because the average person gets around 605 emails and 17 pieces of mail per week (source: Experian). That's about 35 emails for every letter. Which gives you better odds?
3) You're delivering your best sales message in a tangible format, which feels more "real" than any digital media. Handling a message on paper "actually leave[s] a deeper footprint in the brain," according to research by The UK's Royal Mail and Bangor University. Try that with email :-)
Bottom line: If you can find a better investment than one that pays you back $1,201.56 for every $1 put in, take it.
That's the power of tangible marketing in general, and direct mail in particular.
One more thing ...
Want to go deeper on this and get my personal help to make your marketing more "real" -- and profitable?
If you're reading this before July 31, 2023, go here -> https://www.clientcloningsystems.com/real