For women over 40 wanting to start and grow their Six-Figure business, the time is right, now.

Starting a business can be a thrilling and rewarding experience, especially for women over 40 looking to make their mark in a new chapter of life.

But let's be real—there are some unique challenges that come with building a six-figure business.

Fear of starting over, worrying about having enough support, battling limiting beliefs, juggling responsibilities, and finding balance can feel overwhelming. However, these challenges aren’t roadblocks—they’re stepping stones toward your next success.

Here’s the good news: There are countless opportunities waiting for you, and with the right mindset and strategy, you can create the business of your dreams, one that’s both personally fulfilling and financially rewarding.

Here’s how you can get started:

1. Start With What You Already Know and Love

When stepping into entrepreneurship, don’t feel pressured to reinvent the wheel. One of the most effective ways to ease into business ownership and reduce risk is by leveraging the knowledge and skills you’ve already honed.

If you’ve spent years building a career in a certain industry, there’s no reason not to transfer those skills into your business. This could help you establish authority faster and give you the confidence to dive in.

For example, if you’ve spent years in finance or project management, think about offering consultancy or coaching services. You already understand the market, the pain points, and what it takes to succeed.

Key Takeaway: Your experience is your power, and you can use it to step into a leadership role in your own venture.

2. Keep It Simple: Opt for Businesses With Low Overhead

One of the fears that hold women back is the idea that you need a hefty upfront investment to start a business.

That’s a myth.

Many successful businesses start with minimal costs. Service-based businesses—whether it's coaching, virtual assistance, or freelance consulting—are perfect examples. You won’t need to stockpile inventory or lease an office space right off the bat.

Instead, you can focus on what matters most: delivering value to your clients.

Keeping your overhead low not only reduces financial risk, but it also gives you the freedom to grow at your own pace. This is especially important if you're juggling family, work, and personal commitments.

Key Takeaway: By starting small, you can maintain the balance that’s so crucial in your life right now.

3. Find a Business With Real Demand

It’s easy to fall in love with an idea, but passion alone won’t pay the bills.

The key is to choose a business idea with proven demand. Before you dive in, spend some time validating your concept.

Who needs your product or service? Are people actively searching for what you’re offering? What are they willing to pay?

Use tools like Google Trends, Answer The Public, ChatGPT or even social media, to gauge interest in your idea. And don’t forget to talk to potential clients and customers. Their feedback will not only help you refine your idea but will give you the confidence that your business has legs to stand on.

Key Takeaway: Get clear on what you want to do, love it and do your research so that it will be a viable business.

4. Start Small and Scale Slowly

You don’t have to hit six figures right away.

In fact, one of the smartest strategies is to start as a side hustle. Test your business idea while keeping your current job or responsibilities intact. This gradual approach allows you to adjust your offerings, fine-tune your messaging, and build a loyal customer base before going all-in.

Starting small also means you can pivot quickly if things aren’t working out the way you expected.

As your confidence and revenue grow, you can begin reinvesting profits back into the business and scale in a way that feels manageable and sustainable. It’s about building success step by step.

Key Takeaway: Commit to learning "how" to build a six-figure business the right way so you have a solid foundation rather than getting there fast without any proper systems and structure in place.

5. Use Technology to Your Advantage

We live in a digital age, and that’s a huge advantage for any entrepreneur.

There are tools and platforms that can help you streamline nearly every part of your business.

From accounting and project management to marketing automation, the right tech can save you time and money.

For women over 40, using technology can be the key to working smarter, not harder. It can also help you maintain that balance between running your business and managing other areas of your life.

Key Takeaway: Embrace automation, leverage apps, and don’t shy away from learning new digital tools—they are here to make your entrepreneurial journey smoother.

6. Build Your Support Network

You don’t have to do this alone.

One of the biggest hurdles for women over 40 is feeling like they lack the support to really succeed in entrepreneurship. But here’s the thing: there is a wealth of support out there, and building a solid network is key to overcoming the fears and challenges you might face.

Look for communities of like-minded women, mentorship groups, and masterminds. Surround yourself with people who understand your journey and can provide insights and encouragement. Not only will this help you avoid costly mistakes, but it can also lead to collaborations and partnerships that accelerate your business growth.

Key Takeaway: Even though you will be working for yourself, you don't have to be by yourself. There are many people that will want to support you in your journey and that you can lean on.

The Bottom Line: You Are Positioned for Success

Starting a business after 40 isn’t about playing it safe—it’s about being smart, strategic, and empowered. At the same time, it isn't for the faint of heart. You have to have the drive, ambition and desire to do it.

You have life experience, wisdom, and a drive that’s uniquely yours. By tapping into what you already know, embracing the simplicity of low-overhead businesses, validating your idea, and surrounding yourself with support, you can create a business that’s profitable, scalable, and aligned with your life goals.

There’s no better time than now to make the leap, and the opportunities for women over 40 are limitless. Take the step. You’ve got this!

If you are a high-achieving woman who has a desire to build a six-figure business, it is time you speak to a mentor that knows how to build one. Send me a DM so we can plan your right next step.