Who Are We Creating Content For?

Last Sunday, I was having coffee with my social media advisor and community manager Adanellys Medina Peña. While catching up and developing a new social media strategy for my LinkedIn content, we came across the question: Who are we creating content for? As we sipped our coffees, we brainstormed four answers to this question, listing a few ups and downs for each. Let's look at the options:

1. To Go Viral

Many content creators dream of going viral! Reaching millions of people might seem like the ultimate goal. However, viral content doesn't always guarantee a positive long-term impact. Virality can generate a burst of momentary attention, but if it's not aligned with your brand's values and objectives, it can fade quickly.

Ups:

• Massive reach in a short time.

• Potential to attract followers quickly.

Downs:

• Difficult to replicate consistently.

• May not attract the target audience.

2. To Help Others

Creating content with the goal of genuinely educating and supporting your network can build a loyal and engaged followers.

Ups:

• Fosters loyalty and trust.

• Establishes your reputation as an expert.

Downs:

• May take time to see tangible results.

• Requires consistent and genuine effort.

3. To Get More Clients

For many businesses, content is a lead generation tool. Creating content designed to attract and convert potential clients is crucial for business growth. However, it's important not to fall into the trap of creating overly promotional content, as this can alienate the audience.

Ups:

• Direct generation of leads and clients.

• Measurable return on investment.

Downs:

• Risk of appearing too commercial.

• Requires a well defined strategy and precise execution.

4. To Grow Your Personal Brand

Content focused on growing your personal brand can be an excellent way to stand out in a crowded market. Sharing your knowledge, experiences, and unique perspectives helps you build a solid professional identity. This can not only open professional opportunities but also position you as a thought leader in your industry.

Ups:

• Increases your professional visibility and reputation.

• Opens new opportunities for networking and collaboration.

Downs:

• May require sustained and consistent effort.

• The line between personal and professional can blur.

Each goal has its merit, and the best content strategies often combine several of these approaches. Reflecting on who we are creating content for is essential to creating a strategy that is not only effective but also resonates with YOU and your authenticity. Whether you're stiving for virality, helping others, attracting clients, or growing your personal brand, remember that the success of content lies in its ability to connect and add value to your audience.

What is your main focus when creating content? Share your thoughts in the comments!