Who else wants to know the secrets to writing effective headlines that start with “Who Else”?

If you want to know a quick and proven way to write scroll-stopping headlines that grab your readers by their eyeballs and practically force them to read…

So you can finally start commanding the engagement and response on your content you deserve… and start to fatten your bottom line…

Then this article is going to show you how.

So, without further ado…

Let’s get right into it:

Now, one of the simplest, and easiest headlines you’ll ever likely write, is the “Who Else” headline.

It works great for articles, sales letters, social posts, and even emails.

And that’s because it has implied social proof by using the phrase “Who Else” within it.

Which although is quite subtle, works really well.

Plus, since you’re saying this headline in a question, if you’re asking the reader about something they actually desire, you’re already getting them to nod yes in their mind before they even start to read.

… which, if you’re familiar with the Socratic method of persuasion…

Is one of the most powerful things you can do right from the beginning of everything you write.

And that’s because when you get someone to start nodding yes while their reading whatever it is you’re getting them to read, they’re more likely to believe the claims you make with the least amount of skepticism.

… plus, if you layer those claims with proof…

You’ve just created a recipe for persuasion almost no one else can beat.

… but, we’ll get into that another time, since that’s not the point of this article.

The point is this:

Whenever you already have some pre-built authority in your industry, and undeniable social proof…

You should lean on it.

And the “Who Else” headline almost immediately allows you to do that right from the beginning.

Plus, since it’s just a rendition of a “How to” headline, they’re incredibly simple to write.

So let’s say we’re writing an ad that targets busy content creators on LinkedIn, who sell a service.

An example of a “How to” headline would be:

How to Land Your Next Client on LinkedIn!

Pretty simple to write, correct?

Yup!

… and quite effective, too.

Now, let’s twist this into a “Who Else” headline:

Who Else Wants to Land Their Next Client on LinkedIn?

Do you see, and feel, the difference between the two?

… plus, how easy it is to turn any “How to” headline into a “Who Else” headline?

Also, have you already noticed all these questions I’ve been asking you throughout this article are naturally making you nod yes, and just proving my points even more?

And how I just did it to you again?

… sorry, couldn’t help it 🙂

That’s the power of the “Who Else” headline, when done right.

Now, although the headline we’ve already got is a great starter…

Let’s not stop there.

Let’s ramp up the curiosity…

And, let’s also add a little more “flavor” that’ll be more appealing to our target audience.

Here goes:

Who Else Wants to Land Their Next High-Ticket Client on LinkedIn…

Using a Little-Known Strategy all Top Creators “In-The-Know” are Using Right Now?

Ok, that’s a lot better. 

We have an inherent benefit with a concrete promise, some social proof implied by using “Who Else” in the headline, we also have some authority by alluding to the top creators “in-the-know”, plus…

We created a form of urgency by using the words “Right Now” in the headline, which acts like an embedded command, and almost forces the reader to continue on…

And since we ended on a question the reader can easily agree to, it’s almost impossible for them not to read on.

But…

We’re not done.

No… no, we’re not.

That’s because even though the headline is solid, and the reader will likely want to read on…

There may be something still holding them back.

Because, remember…

We’re writing to a busy content creator who probably gets pitched all the time about ways to land clients every day.

So let’s overcome some of that inertia by adding a little “dessert” to this already almost irresistible headline.

Here it is:

Who Else Wants to Land Their Next High-Ticket Client on LinkedIn…

Using a Little-Known Strategy all Top Creators “In-The-Know” are Using Right Now?

… All Without Sending Spammy DM’s, Engaging for an Endless Amount of Hours, or Feeling Glued to Your Phone.

Bingo!

I think we found our winner.

We also made it wwwwwaaaayyyyyyy more believable by bringing up any objection they may have by reading the beginning of our headline.

Because here’s the thing (most people don’t realize): 

When it comes to writing headlines or laying claims in your copy, there’s no sense in making a big bold promise people want to believe, if we make it sound less credible.

And you can usually overcome that by bringing up a credible source and overcoming objections right from the get-go.

So, in saying that…

I would say our work here is done.

Well done boys and girls.

Till next week…

Happy sending,

Pete

P.S. I recently compiled 27 of my favorite ad headlines frameworks, formulas and templates in a resource I plan on giving away for free. At least for a little while…

So, if you want to grab a copy of it, then leave the word “Headlines” in your comment below.