When the Logo Matters

It's not every day that you get excited about a company logo. In my past lifetimes, logos were little more than overpriced fonts and symbols (you'd be amazed how much design firms charge!).

But when our new Unify logo was unveiled earlier this year, it really hit home. I instantly recognized that its significance to us as a firm extended well beyond graphic design. It symbolized the core values that many Unifiers like me hold near and dear – both professionally and personally.

And as an added bonus: it contains mathematical notation!

Let's break it down, shall we?

The Venn

The Venn Diagram encapsulates our aspiration to help our client companies excel at internal business agility, external customer experience, and data-driven insights - together. It's a simple take on the old adage:

The whole is greater than the sum of its parts

At Unify, we live for the opportunity to ally with business leaders and connect people across company silos to unlock value. To do this, we inform important decisions with a combination of empathy for people and data-driven insight. Nothing pumps us up more than helping our clients discover the untapped value that surfaces at the union and intersection of ideas from various parts of the business.

Which brings us to the next part of our logo. 

The Union

Those of you from the stats world will recognize the first character in our logo - the notation for union.

In statistics, the union represents the entire area contained within the Venn diagram - all entities that are in A, B or C. From our perspective:

The union represents the sum total value that an organization offers. 

At Unify, we make it our mission to embrace our clients’ domains to help empower clients to reach new levels of success. To that end, we are more than happy to canvass the playing field, engaging with the organization's internal operations, external customer engagement services, and advanced analytics capabilities. Having that full picture in hand allows us foster the intersection of collective acumen and collaborative trust that often leads to the next best thing.

Which brings us to… 

The Intersection

The second character of our logo is my personal favorite - the notation for intersection.

In statistics, the intersection represents the overlap of all 3 circles in the Venn Diagram. It contains the set of entities that are in A, B, and C. 

For Unifiers, the intersection is our mecca. It represents the profound moment when a multi-domain, cross-functional collaboration comes together to surface untapped value that changes the trajectory of the business. It's the common ground where all stakeholders in the process can reap the benefits that come with authentic partnerships informed by empathy and insight. It's where synergy - ever so elusive - starts to take root, creating a virtuous cycle of trust, opportunity, and growth within the organization.

A win-win for all. 

And that’s precisely what each and every Unifier is wired to achieve. 

And finally, the word itself:

Unify.

I think this one speaks for itself.

John

We'd love to hear from you! Come visit us at https://www.unifyconsulting.com to learn more about what we do.