What gets measured, gets managed. Discover top 10 KPIs to transform your admissions in 2025.

Hello valued educators!

According to the Global Enrolment Benchmark Survey conducted by StudyPortals and NAFSA in October 2024, 41% of universities report a decline in international postgraduate enrollments.

To help you take control of your admissions process, we’ve created an in-depth guide that breaks down the metrics that matter most and how to use them effectively.

Here’s what you’ll learn in this guide.

1️⃣ The top 10 KPIs every admissions office should track in 2025.

From lead-to-application ratios to offer acceptance rates, discover the metrics driving success and how they reveal hidden opportunities for improvement.

2️⃣ How to calculate each KPI and make data-driven decisions.

Simple formulas show you how to measure success, uncover inefficiencies, and transform raw data into actionable insights.

3️⃣ How DreamApply helps improve every KPI.

From personalized portals to automated reminders and multilingual support, see how DreamApply streamlines admissions for better results.

Below is an example of a KPI we recommend to track. Discover more in our blog.

Are you targeting applicants from Uzbekistan?

According to UNESCO, Uzbekistan has replaced Vietnam as the 3rd largest sending country for internationally mobile students. In 2022, over 150,000 Uzbek students pursued education abroad, a significant jump from previous years.

DreamApply supports 15+ languages in its application portals, helping you connect with a global audience effortlessly. Discover how DreamApply supports multilingual admissions and find more answers to frequently asked questions.

Curious about the biggest steps you could take to streamline your admissions?

Request a free, personalized strategy booster tailored to your institution’s needs.

Here’s what you’ll receive:

1. Steps to automate your most time-consuming tasks

2. Tactics to reduce incomplete application rates

3. Solutions for specific international recruitment challenges

Learn from our client success stories and take the next step.

DreamApply has helped 300+ institutions in 40 countries achieve remarkable results, from boosting application numbers (in some cases, up to 1000% in 5 years) to streamlining admissions processes, saving 40% time on application processing.

Explore our case studies to see how institutions like University of Pisa and Yuan Ze University improved conversion rates and increased international enrollments.

Want to see these results for yourself? 

Book a free live demo and discover how DreamApply can tailor its features to transform your admissions process.

Best wishes,

DreamApply team

"DreamApply enhanced our internal communication. It prevents us from sending a lot of time-consuming and unnecessary email exchanges. We can now send the same communication to everybody with a click. 

If you are working like us in an international unit, and you are processing thousands of applications everyday, this is the tool we recommend."

Maria and Alessandro, Admissions Officers at Ca'Foscari University of Venice

Resources for education management professionals

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What works in international student recruitment in 2024?

What’s your admissions manager personality ? | Uncover the tools that match your style

From automation to authenticity: AI’s role in modern admissions management

About DreamApply

Founded in 2011 in Estonia, DreamApply is an innovation-driven EdTech organization that improves access to education around the globe. DreamApply’s admissions software helps more than 300 educational institutions across 40 countries improve admissions, marketing, financial and other internal processes.

DreamApply’s easy-to-use and customizable software increases student enrollment by 30% and reduces application processing time by 40%. With features designed with and for educational institutions, and integrations with commonly used systems, DreamApply empowers teams to get more done with less effort.