Welcome to our first Linkedin Wellness Newsletter!
Brightfield Group
AI-Driven Social Listening + Consumer Insights for Wellness and Emerging Industries
We are thrilled to launch our wellness newsletter on LinkedIn, providing you with easy access to a comprehensive collection of resources on wellness trends. Stay informed with upcoming releases, intriguing data points, the latest press, engaging content, and insightful blogs.
The Latest Insights
Low Sugar Options Trending, Especially Among Perimenopausal Women
47% of women in Perimenopause are looking for products that say low sugar compared to 39% of Gen Pop
Read our updated blog on Sugar Scrutiny
Exclusive : Discover Beverage Trends of 2025
Discover the future of beverages in Brightfield Group's 2024 Beverage Trends Report! Uncover key insights on hydration fixation, the shift away from alcohol, the booming popularity of hemp-derived drinks and functional mushrooms, and the emerging kava trend. Our 2024 data reveals what's ahead in 2025, helping you stay ahead of consumer preferences and industry shifts. Dive in and see how these trends can shape your next big move!
Download the Report and Sign up Here
The Rise of Hemp-Derived THC
6% of Americans report using hemp-derived THC beverages, with ease of access being a key driver. Growth in the consumption of hemp-derived THC beverages is especially notable amongst younger males.
Read our Updated Blog on the Rise of Hemp-Derived THC
Can Limited Ingredients Boost Plant-Based Snack Sales?
5.3% of respondents claimed they adhered to a plant-based diet over the past year; 5.1% said they were vegetarian, and 3.1% were vegans.
Interested in more...
Brightfield In the News
Food Institute - Hummus: The Original Plant-based Dip This article explores its history, health benefits, and hummus's rising status in the plant-based food market.
Bevnet - Catching the Wave: How Kava Continues to Paddle Around the Functional Drink CategoryKava, known for its calming effects, is gaining traction in the functional drink market. The article examines kava's health benefits, market growth, and challenges, including regulatory issues and consumer education.
Food Institute – Plant-Based Consumers' Favorite QSRsThis article highlights top quick-service restaurants (QSRs) catering to plant-based consumers, focusing on innovative menus and strategies to meet the growing demand for plant-based options.
Whole Foods Magazine - SupplySide East 2024 - Major Trends and TakeawaysSupplySide East 2024 showcased trends and innovations in health and nutrition. Key takeaways include sustainability, ingredient technology, personalized nutrition, and regulatory compliance.
Bevnet - Hemp-Derived Satisfies Consumer Thirst for THC BeveragesHemp-derived THC beverages are growing in popularity. The article discusses their appeal, legal status, consumer preferences, and market challenges.
Blogs
The AI Data Revolution: From Footprints to FlourishingExplore how AI is transforming consumer engagement with personalized experiences.
The Buzz Around Insect Protein: Sustainable Nutrition Takes Center StageUncover the benefits and potential of insect protein as a sustainable nutrition source.
Functional Mushrooms: A Wellness Trend That’s Here to StayLearn about the health benefits and growing popularity of functional mushrooms.
Mutant Powers in the Aisles: How X-Men ‘97 Reflects Modern Food TrendsAnalyze the connection between the new X-Men series and contemporary food trends.
The Pickle Phenomenon: Gut Health, Social Cravings, and the Future of Fermented FoodsDive into the rising interest in fermented foods and what the future holds.
Gen Z and the Rise of Plant-Based Eating: Aligning Values with ConsumptionUnderstand the driving factors behind Gen Z's preference for plant-based diets.
New to the portal
Wellness Consumer Q2 Refresh Get the latest updates on wellness consumer behavior.
CBD Hemp Derived THC Consumer – New Product Discover our newest product focused on CBD and hemp-derived THC consumers.
Snapshots Wellness – New Product Explore our latest snapshots on wellness trends.
Looking for more insights?
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