Ways to Generate Leads During COVID-19

I’m always happy to pass on great info, and this is great info! I’ve included a few snippets below lifted from the full article.

The basics of selling online

Let's back up a step and talk about selling online. Unless you're selling a $10 T-shirt, or something considered an impulse buy, it can be difficult to see immediate sales from an ad campaign.

While the old adage is that it takes three exposures to a company before someone makes a purchase, the real number is much higher these days. On average, a prospect has to interact with your company by phone, email or social media 20 times before they make a purchase.

What is a sales funnel?

"Sales funnel" is a fancy term for the sales process, from the time someone learns about your business to when they make a purchase. When marketers refer to a sales funnel, they are generally talking about it as an automated process triggered by an action on your website (e.g., downloading an e-book or registering for a webinar).

Do you need more detail on this subject? Head on over to the full article here for more ideas and perspective. Afterwards, why not drop me an email to share your thoughts at [email protected]; or call me on 0411 686 071.

Thanks!