Want to boost your video production strategy? Here's how.

Welcome to today’s edition of intella Newsletter – where we bring you bi-weekly insights into AI, emerging tech, and more across the MENA region.

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What’s inside?

• How AI can help in your video production
• Latest AI news in the MENA region
• Latest intella updates

Want to boost your video production strategy? Here's how

On average, marketers spend about two weeks to create a single video from start to finish. That's just two videos per month.

That doesn’t work for 2023. With video having the highest ROI among all media formats, you need to produce more.

But creating video content has many challenges: the investment required for expensive equipment and the need to master techniques of video editing.

Luckily, there’s now another option to explore: AI video generation.

It makes the entire process more cost-effective, scalable, and less time-consuming. It may sound futuristic, but AI video generators turn this into reality by enabling users to produce video content on a large scale, without requiring any specialized equipment.

Here are some ways you can use AI to create videos:

1.Writing a video script:

Some AI video generators offer a text-to-video function that allows you to create videos simply by typing in your desired text.

Creators now have access to various tools, including Meta, which will soon provide options for incorporating this into ads.

While it might be tempting to copy and paste lengthy PDFs or blog posts into a tool and call it a day, experts generally advise against this approach.

Instead, we encourage you to take the time to review your text and transform it into a well-crafted video script.

Don't worry, though. This step isn’t as difficult as it seems. You can even record your ideas or brainstorming sessions and then transcribe them into text using our Intella voice transcription feature before adding them into a generative tool.

2. Choosing direction: Animation, AI avatar, or human:

AI-driven video creation tools provide options to choose the direction of your video, such as animation, real human footage, or even an AI avatar to read out your script.

Consider the tone and style you want to communicate with your audience and select the most suitable option that aligns with your creative vision an

3. Voice and Subtitles:

Your audience expects you to be accessible, whether to be mindful of hearing disabilities or just because they’re watching videos on mute.

Some of the generating tools or platforms now offer auto subtitles but if not, you can also use Intella Voice to help transcribe your subtitles especially if your video is Arabic – as it supports more than 25 Arabic dialects.

This can help enhance viewer engagement and provide an enjoyable audiovisual experience.

AI-powered solutions provide creators with flexibility and efficiency. But, it's important to approach AI video generation responsibly and not only rely on automated processes.

Taking the time to review and refine your content, as well as adding a human touch, will result in captivating and impactful video content.

Is video creation a big part of your creative process? Have you ever used AI in the process? Let us know in the comments below.

AI news in the MENA region

• Businesses can now benefit from unique AI and Machine Learning data solutions as ZainTech joins forces with Mastercard.
• Middle East & Africa's restaurant industry is in for a transformation as nomu.group and jalebi.io develop an AI dedicated to streamlining operations.
• Astra Tech is launching an AI-driven shopping experience called B Store – the first of its kind in Abu Dhabi's Sky Tower where customers can shop using Facepay, a new facial recognition system.
• Mindware partners with Google Cloud to expand business in the MENA region, promoting, and leveraging the unique opportunity for both organizations to succeed and grow in the market, particularly in the domains of data and AI.
• Dubai hosted the 41st global edition of the World AI Show, showcasing the latest technology in the AI space to help businesses automate tasks and minimize costs.

What’s new in intella?

• We started a company-wide challenge to promote a better lifestyle and celebrate wellness month.

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