The Vision Of ATHASHTAGS
Understanding the first marketplace that provides personalised product recommendations to a community of shoppers from the smallest to largest brands Online, in-person, in-store. Locally and globally
It uses advanced AI to combine technologies that help consumers with adaptive online and in-store personalized product recommendations, payments and deeper engagement with small and large retail vendors.
The bigger picture is to create a much clearer path for AR/VR, smart payment, smart cities, IOT and be the biggest retail data company in the world.
For big retailers (online and global retail and entertainment chains), the proprietary personalised product recommendation AI drives consumers to their online and physical stores.
The bigger picture for smaller retail vendors is to help them scale faster into the big retailers of the future. For small vendors to sell like big retailers, we knew we had to augment their processes, solve their spaces, payment, inventory, technology and fulfilment (SPITEFUL) problem by allowing them to connect online and within proximity to shoppers offline, showcase them in connected online and offline marketplaces, make renting shop spaces more affordable to them, connect their online and offline sales. Solve their problem of trust with online and offline payments. Centralise their inventory so they can know where every product is. Make click and collect easy for them. Provide a solution to warehousing where they won’t have to pay for storage and delivery. Help them figure out fulfilment in ways that is most convenient to shoppers. Minimise returns and refunds and make it easier when necessary.
ATHASHTAGS does this by allowing them to showcase their merchandise in multiple pop up shops (simultaneously or consecutively) and boutiques – starting from London and then all over the world, whilst connecting the offline products to the online marketplace. Centralise their inventory online and in-store (pop up shops, boutiques).
We believe warehousing is obscuring the potential of shoppers to discover, engage (touch and feel) retailers’ product which is the most useful form of connecting and forming lasting bond with shoppers. We therefore have figured a way to reduce need for warehousing with the TradeSQuares pop up shops.
We use pop up shops as fulfilment centres, combining inventory (click and collect, reservations) and payment system, so that registered users and visitors can pay online and in-store at the Point of Sale (POS), with card, cash, PayPal, apple and google pay.
As a data company, we understand that shopper behaviour is ever changing, to fully understand it, one must be able to get the complete overview of their shopping actions with big and small retailers online and offline (in-person, in-store) to better understand them and make suitable recommendations to meet their needs. ATHASHTAGS creates a better way of engaging with retail vendors and their product online and offline.
It has so far been impossible to combine products from small and big brands available online and in-store into one marketplace. By doing this, all retail can potentially be catalogued so that all a shopper needs to buy online, and in-store can be bought through one platform.
“The vision is seamless shopping”.
“For Vendors, to amplify their reach, stitch together their presence, converge their message”.