Video Marketing Idea #25 | Sharing a quick tutorial or how-to video

Can your product be complex? 

Make it simple.

Think of Occam’s razor. 

Complexity = the amount of steps^2 

Or C=S^2

If your product or service has a lot of steps to it, you have a lot of complexity.

People will often get lost in complexity. 

That’s why people are still hesitant about electric cars, the complexity of learning a new system is scary to a lot.

So, the best solution is often the simplest one. 

Make your complexity simple by making a video that shares how to use the product or service.

Break it down into manageable chunks.

Reduce the complexity.

When your prospects see how simple it really is, they will know that they could buy from you.

Want to create your own How-To Video? Email me at [email protected] to find out more!