Unlock 100+ Daily Calls with Google Ads in 6 Steps
In today’s digital landscape, local businesses can greatly benefit from running Google My Business (GMB) ads.
These ads enable businesses to show up on Google’s search results and Google Maps, allowing potential customers in your area to find your business more easily.
Whether you're looking to drive more phone calls, website visits, or foot traffic, Google My Business ads provide a cost-effective way to target a local audience.
For local businesses, Google My Business ads can be a game-changer because they allow you to focus your marketing budget where it matters most—your surrounding area.
By displaying your business to people searching for relevant services in your vicinity, you can increase your brand’s visibility and ultimately drive more business.
In this guide, we’ll walk you through every step of setting up your Google My Business ad, so you can get started generating leads right away.
Step-by-Step Guide | How to Run Google My Business Ads
1. Accessing Your Google My Business Profile
Before setting up your Google My Business ads, you’ll need to access your Google My Business profile. If you haven't already created a profile, you’ll need to do that first by visiting Google My Business.
Once logged in, you should be able to find your business profile. Here's how you do it:
Step 1: Log in to your Google My Business account.
Step 2: After logging in, you’ll find your dashboard. In the given options on the dashboard, look for the “Advertise” option. Click on this button to proceed.
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2. Selecting Your Destination
After clicking on “Advertise,” Google will ask where you want to drive your ad traffic. You’ll have two options:
Your business profile: Choose this option if you want to drive users to your Google My Business profile. This is ideal if your goal is to increase visibility in Google Search and Maps, making it easy for customers to call you or get directions.
Your website: Select this option if you want to send traffic directly to your website. This option is good for businesses that want to convert users via online transactions, or provide more detailed information than what's available in a GMB profile.
When deciding which destination to choose, consider your business’s needs. For businesses focused on physical locations, directing traffic to the GMB profile can lead to more calls or store visits. For businesses that prioritize online sales or lead generation, driving traffic to the website may be a better choice.
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3. Choosing Your Goal
Next, Google will ask you to choose your advertising goal. The main options include:
Receive calls: Great for businesses that rely on phone inquiries like restaurants, plumbers,real estate or building construction companies and consultants.
Get website clicks: Perfect for businesses focused on e-commerce or collecting leads via web forms.
Increase store visits: Best suited for brick-and-mortar businesses that want to increase foot traffic.
You should choose a goal that aligns with your business objectives. For example, if you own a restaurant, your goal may be to generate calls for reservations. If you run an online store, your goal may be to get more clicks to your website.
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4. Creating Engaging Headlines and Descriptions
Once your goal is set, you’ll need to create an ad that stands out. This is where you’ll input the headlines and descriptions that potential customers will see. Writing a compelling ad copy is crucial to catching the attention of users.
Tips for effective ad copy:
Headlines should be attention-grabbing and to the point. Use action words like “Order Now,” “Call Today,” or “Shop Now.”
Descriptions should provide more detail, highlighting key benefits of your product or service. Mention any unique offers or incentives, such as free delivery or a discount on the first purchase.
Make sure your ad copy is clear, concise, and speaks directly to your target audience’s needs.
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5. Adding Relevant Keywords
Keywords play a significant role in Google My Business ads. They determine when and where your ad appears, so it’s important to choose them wisely. Google will suggest some default keywords based on your business type, but you should take the time to refine these suggestions.
To find relevant keywords, you can use the Google Keyword Planner. This tool allows you to research the best keywords for your industry and location. By focusing on locally-relevant keywords, you’ll increase the chances of your ad appearing in searches from nearby customers.
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6. Setting Your Target Audience Based on Location
Now that you’ve chosen your keywords, it’s time to define your target audience. Google My Business ads allow you to target specific locations to ensure your ad is only shown to users in your local area. You can set the geographic radius around your business to control how far the ad will reach.
For example, if you run a local coffee shop, you might want to target customers within a 5-mile radius. On the other hand, if you’re a plumber or construction company offering services across a larger city, you may want to expand your radius to cover the entire metropolitan area.
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7. Setting Your Budget
Next, you’ll need to set a daily budget for your Google My Business ads. Your budget dictates how much you’re willing to spend each day. Google will automatically stop showing your ads once the daily budget is reached, ensuring you never overspend.
If you're new to advertising, it’s best to start with a smaller budget and increase it over time as you become more comfortable. Make sure your budget aligns with your overall marketing goals and financial constraints.
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You can also enter your own budget:
8. Reviewing and Launching Your Campaign
Before launching your campaign, it’s crucial to review all of your settings to ensure everything is correct. Double-check your:
Ad copy (headlines and descriptions)
Keywords
Target audience
Budget
Make sure your campaign is aligned with your goals and that everything is optimized for success. Once you’re satisfied with your settings, click the “Launch” button to get your ad campaign started.
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9. Payment Setup Guide
If you haven’t already set up payment information for your Google ads, you’ll need to do this before your campaign can go live. Google makes this process simple:
Step 1: Go to the billing section of your Google Ads account under the setting option on top right.
Step 2: Add a payment method such as a credit or debit card.
Step 3: Confirm your billing details and save your payment information.
Once your payment information is set, Google will charge you based on your daily budget and ad performance.
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Conclusion
Running Google My Business ads is one of the most effective ways for local businesses to increase their online visibility and attract more customers. By following this step-by-step guide, you can easily set up your GMB ad campaign and start driving calls, website visits, or store visits from people in your area.
Take action today by launching your first Google My Business ad, and watch as your business grows by reaching the right audience at the right time!
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