Seven Takeaways From Cannes 2024
Welcome back to An Unfair Advantage. If you're an avid reader, you may notice that this edition is a little different from usual. Rather than diving into the latest trends and insights brought to us by the team, we're taking a brief intermission.
Instead, join us in reflecting on a busy month for Rehab and perhaps catch a sneak peek at what's to come.
Let's take a moment to review the past month, covering all the studio activity from recent work to getting ready for Cannes 2024 and beyond.
tl;dr: May was a busy month, so why not take a second to reflect on everything that's kept us on our toes? We're excited to give you a sneak peek into what's been happening. Without giving away too much, let's jump right in.
UK Innovation Industries
This month, we’re honored to be featured as a top innovator in the UKII Intelligence Report. This new platform highlights companies making a big impact in their industries, and we’re proud to be among them.
For almost twenty years, we've been creating unfair advantages through culturally relevant creative and tech. In that time, we’ve pushed boundaries and set new benchmarks for our industry-leading clients and the creative industry.
Check out our profile here.
Mother’s Day (US)
In the months leading up to Mother's Day, our team worked closely with AIDAx and John Hardy as their supporting innovation partner to shake up the gift-giving scene. Our mission? To turn the act of gifting from a transaction to a cherished moment.
This all began with Helder Santo (AIDAx founder), who uncovered the insight that most people prefer receiving sentimental gifts but dread giving them. This means we often go for the safe but less meaningful option out of fear of getting it wrong.
So, how do you help gifters get sentimental gifts right on Mother's Day?
Introducing the Moment Maker, an AI-powered interface that blends your mom’s vibe with a stunning John Hardy collection. Once a piece is selected, our LLM creates a bespoke message that captures the unique connection between your mother and the chosen piece.
The result? A gift and message that truly shows how much your mother means to you and a moment you'll cherish for years to come.
D&AD Festival
Didn't manage to catch us at this year's D&AD Festival? No problem, we've got you covered. Here's a recap of our presentation on day two of the event.
Our founder, Tim Rodgers, and Strategy Lead, Callum Gill, led a compelling session titled "Today, creatives fear AI will take their jobs; tomorrow, they won't work without it."
They delved into AI's transformative impact on the creative process, demonstrating how AI helps creatives overcome the challenges of the blank page and blinking cursor. Highlighting various AI applications—from building briefs to audience validation—they showed how AI enables creatives to enhance their skills and do better work.
Ultimately, Tim and Callum showed the audience how AI can help creatives reclaim valuable time, offload mundane tasks, and provide deeper insights. What does that mean? AI supercharges human creativity rather than replacing it.
Want to learn more? Check out our AI & Creativity Whitepaper here.
Web3 State of Play
It’s been a busy month for our web3 team, proving once again it’s certainly not dead. Following our lively discussions about the landscape in 2024, we thought we’d share our POV on the biggest trends in web3 right now.
Firstly, conversations are maturing. We’re seeing a shift towards practicality and real-world use. It's not just about the tech. It's about how it can disrupt and revolutionize industries and, ultimately, people's lives.
Secondly, institutional adoption is ramping up. More businesses are embracing web3, boosting the credibility and appeal of what it offers. This not only opens doors for collaboration but also pushes web3 further into the mainstream.
Lastly, the potential for a bullish market cycle sparks fresh excitement across the web3 community. From decentralized finance to cutting-edge tech, there's a palpable sense of anticipation.
Cannes International Festival of Creativity
Our team has been hard at work preparing for Cannes 2024, and we will be on the Croisette soon enough. Our Founder, Tim Rodgers, will be at the festival and is excited to connect and discuss our latest bespoke AI offering, RFP Assist.
RFP Assist is uniquely equipped to streamline your media and publishing sales team's RFP response process to improve efficiency. By customizing bespoke modules to fit your team’s needs, we can equip those teams with the right data and creative stimuli to get them up to speed quicker.
To help you spend less time analyzing and more time crafting the perfect response. Stay tuned to hear more about the upcoming launch at Cannes.
To find out more about RFP Assist, put some time in our calendar. Limited spots are available.
See you next month
And that's a wrap. As you can see, we’ve been busy and we’re not planning on slowing down any time soon. Next month, we’ll be back with emerging tech and insights that have our team hyped up.