The Ultimate Guide to Top Beauty Influencers You Need to Follow 2025

The beauty industry is constantly evolving, filled with an abundance of products and trends that can overwhelm consumers. In this situation, Beauty Influencers have emerged as essential guides, providing style inspiration and makeup tips to their followers. 

These influencers not only highlight their favorite products but also engage their audiences through tutorials and personal stories. This article presents five leading beauty influencers from Instagram, TikTok, and YouTube who are shaping trends in 2025.

Top Beauty Influencers on Instagram

Instagram remains a powerful platform for beauty influencers, showcasing their creativity and expertise. Here are five notable figures:

#1 Huda Kattan (@hudabeauty)

• Niche: Beauty, Makeup

• Followers Count: 50M

• Engagement Rate: 1.5%

• Average Likes: 500K

• Biography: Huda Kattan is a formidable force in the beauty industry, renowned for her makeup line, Huda Beauty. Her glamorous looks and expert tutorials have attracted a massive following eager for the latest trends and beauty hacks.

#2 James Charles (@jamescharles)

• Niche: Makeup Artistry

• Followers Count: 24M

• Engagement Rate: 1.36%

• Average Likes: 400K

• Biography: As CoverGirl’s first male ambassador, James Charles is a trendsetter known for his bold makeup artistry and tutorials, promoting inclusivity in beauty while captivating his audience with stunning looks.

#3 Nikkie de Jager (@nikkietutorials)

• Niche: Makeup Artistry

• Followers Count: 14M

• Engagement Rate: 3%

• Average Likes: 300K

• Biography: Known as NikkieTutorials, Nikkie de Jager is celebrated for her transformative makeup looks and tutorials. Her candid approach to beauty and her powerful coming-out video have made her a beloved figure in the community.

#4 Tanya Burr (@tanyaburr)

• Niche: Beauty, Lifestyle

• Followers Count: 3M

• Engagement Rate: 2%

• Average Likes: 60K

• Biography: A British influencer with a background in acting and vlogging, Tanya Burr connects with her audience through relatable beauty tutorials and lifestyle content that showcases her personal style.

#5 Dulce Candy (@dulcecandy)

• Niche: Fashion, Beauty

• Followers Count: 2M

• Engagement Rate: 4%

• Average Likes: 50K

• Biography: Dulce Candy shares her passion for fashion through vibrant outfits and makeup tutorials, resonating with followers seeking style inspiration.

Top Beauty Influencers on TikTok

TikTok has become a vibrant platform for beauty influencers to showcase their creativity. Here are five standout influencers:

#1 Bella Poarch (@bellapoarch)

• Niche: Beauty, Music

• Followers Count: 92M

• Engagement Rate: 12%

• Average Likes: 8M

• Biography: Bella Poarch rose to fame through lip-syncing videos but has since become a fashion icon on TikTok with her playful style and creative outfits.

#2 Sara Sampaio (@sarasampaio)

• Niche: Fashion, Beauty

• Followers Count: 9M

• Engagement Rate: 7%

• Average Likes: 500K

• Biography: A Victoria's Secret model, Sara shares her modeling experiences alongside fashion tips that inspire followers to embrace their beauty.

#3 Tessa Brooks (@tessabrooks)

• Niche: Dance/Fashion

• Followers Count: 5M

• Engagement Rate: 6%

• Average Likes: 400K

• Biography: Tessa combines dance with fashion content, showcasing stylish outfits while performing trendy dance moves that engage her audience.

#4 Brittany Xavier (@brittany.xavier)

• Niche: Fashion, Lifestyle

• Followers Count: 2M

• Engagement Rate: 9%

• Average Likes: 200K

• Biography: Brittany is known for her stylish looks and relatable content, sharing outfit ideas and lifestyle tips that encourage self-expression through fashion.

#5 Kaitlyn Ham (@kaitlynham)

• Niche: Fashion, Lifestyle

• Followers Count: 1M

• Engagement Rate: 8%

• Average Likes: 150K

• Biography: Kaitlyn combines humor with fashion in her TikTok videos, showcasing trendy outfits while keeping the content lighthearted and fun.

Top Beauty Influencers on YouTube

YouTube serves as a significant platform for beauty influencers to share more in-depth content. Here are five prominent figures:

#1 Zoella (@zoella)

• Niche: Beauty/Fashion

• Subscribers Count: 10M

• Engagement Rate: 4%

• Average Likes per Video: 100K

• Biography: One of the original beauty influencers, Zoella shares makeup tutorials and fashion hauls on YouTube, drawing millions of loyal followers with her relatable personality.

#2 Sara Sampaio (@sarasampaio)

• Niche: Fashion, Beauty

• Followers Count: 9M

• Engagement Rate: 7%

• Average Likes: 500K

• Biography: Sara Sampaio is a Victoria's Secret model who shares her modeling experiences alongside fashion tips that inspire followers to embrace their beauty.

#3 Patricia Bright (@thepatriciabright)

• Niche: Fashion/Finance

• Subscribers Count: 1.2M Engagement Rate: 5% Average Likes per Video: 50K Biography: Patricia combines fashion advice with financial tips, making her channel both stylish and informative for viewers looking to elevate their lives.

#4 Ashley Graham (@ashleygraham)

• Niche: Body Positivity/Fashion Subscribers Count: 1M Engagement Rate: 6% Average Likes per Video: 30K Biography: A model and body positivity advocate, Ashley shares empowering messages alongside fashionable looks that challenge industry standards.

#5 Kaitlyn Ham (@kaitlynham)

• Niche: Fashion, Lifestyle

• Followers Count: 1M

• Engagement Rate: 8%

• Average Likes: 150K

• Biography: Kaitlyn Ham combines fashion with humor in her TikTok videos, showcasing trendy outfits while keeping it lighthearted and fun.

Discover Influencers with Ainfluencer

For businesses looking to enhance brand awareness through collaborations with the right influencers, Ainfluencer stands out as an effective platform designed for influencer marketing. It connects businesses with a vast network of creators on Instagram and TikTok, making influencer marketing accessible and efficient for businesses of all sizes.:

• 100% Free Access: No hidden charges make it accessible for small businesses.

• Unlimited Campaigns: Brands can create unlimited campaigns without restrictions.

• Smart Filtering: Filter influencers based on over 20 criteria including demographics and engagement rates.

• ECommerce Integration: Offers a Shopify app for seamless integration with online stores.

• Escrow System: A robust escrow mechanism safeguards funds during transactions.

• Deep Analytics: Provides comprehensive analytics on campaigns and influencer performance to inform better decisions.

• Extensive Influencer Database: Access over 1 million active influencers on Instagram and TikTok.

• Built-In Messaging System: Directly communicate with influencers through an intuitive chat feature.

• Affiliate Program Setup: Easily launch affiliate programs to drive sales and incentivize influencers.

Sign up on Ainfluencer now if you want to use these features for free and boost your business growth drastically. 

Conclusion

This overview highlights some of the most influential beauty personalities across Instagram, TikTok, and YouTube who are driving trends in the industry today. For brands seeking collaboration opportunities or wanting to discover more influencers, Ainfluencer is an invaluable resource to streamline influencer marketing campaigns effectively!