Trigger's Broom Thinking

It flashed up on a social media this week that it was three years to the day since the passing of Roger Lloyd-Pack who played Trigger in Only Fools and Horses. It was accompanied by a video of the much-loved sketch where Trigger explains that he’s had his broom for 20 years. He goes on to elaborate that in that time it has had 14 new handles and 17 new heads. In essence, he misses the point of what he actually has now in his hands.   

The trouble can be in the phone repair world that the customer understands price but doesn’t always understand value. They don't always understand what they have in their hands. In repairing phones we are always subjected to the fact that a “bloke in the market” is doing it for £20 cheaper. I'm not going to discredit the many good repairers in the markets.... but there are some not so good ones. A supplier to Activ8 this week mentioned that he had his iPhone repaired three times last year having dropped it but that the repair was cheap each time. Now if you don’t know any different, you’d be forgiven for thinking that is normal and your clumsiness is the reason for being penalised. You’d be wrong.

When you drop your handset for the first time you have been unlucky. When you have it repaired with a cheap screen you are changing your luck….unfortunately in a negative way. You're now playing with a loaded dice against you. Wholesale prices of screens can vary dramatically and the main overriding factor is the components and quality of the screen. Choose a cheap screen and the frame will be flimsy and likely to break. The glass will be thinner and more likely to break. Generally, the chances of you breaking that screen are considerable. What I'm trying to say is it's got an increased likelihood it is going to break. It is not the same quality as the original and a significantly reduced impact is needed to render the screen broken. Apple does not supply their screens to third parties unless approved but you can get the same quality....of course at a price. My mum was right when always saying "buy cheap, buy twice or thrice".

In setting up iFix we wanted to fill the gap between the two week wait for a genius and the low quality repairs we saw on offer. After two years our referral rate is at 80% of customers who use us make up our source of marketing. Our customers are of course at the mercy of the pub conversation over a pint where somebody “got theirs done for £20 cheaper”. Unfortunately, we can’t give them a tool set to open the phone to show comparisons (we could - but just enjoy your pint). Down the line, when that friend tells them about a third repair they have had at a low price that pint will taste just a little better.

www.ifix.co.uk to find out why we're different. #happyfix