Top tips for marketing your business

When you’re running a business, you could have the best possible product, the best offers, the best service, but none of that matters if nobody knows you’re out there.

You could be the best in the market, and everyone who finds you might love you, give you top marks and great reviews, but if you're hidden away and don't do any marketing, you're never going to be discovered.

Getting yourself seen is a critical part of business – but how do you get your name out there and how do you get people buying your product? This week, I’m sharing my top tips for marketing your business - these are tips that could apply to any sector, not just Real Estate, so strap in and let’s go!

Make sure you know what’s really important

When you’re starting to build your business, you might think that the most important thing to do is create your website, design your logo, and get your business cards made. Of course those are all important, but what’s really essential is making sure you know your industry inside out to know how you need to be selling yourself.

Find the people who’ve got a lot of experience and absorb as much as you can from them! If you don’t know the foundations of your industry, you’ll always be struggling.

Look for the opportunities

When you’re entering a market, you might feel like a small fish in a big pond, but something you can do to boost your chances is to look for the opportunities. Is there anyone doing what you can do? If not, get in there and establish yourself.

I talked to Canadian Real Estate entrepreneur Cody Tritter on episode 198 of the podcast, who told me about an associate who, for a time, was the only person focusing on SEO, putting the work in to build backlinks on his site, and as a result he was doing really well.

So, take an objective view and see what people aren’t doing. Find out if there’s a reason something isn’t being done, and if you can’t find one, get in there and start doing the work!

Don’t lose sight of your business

Whatever you do, don’t forget that you still have to run a business! It’s easy to get caught up in your numbers – how many followers/views/impressions you’re getting and whether you’re going viral, but for your business to be successful you still have to know how to run a CRM, and to follow up and convert viewers into customers.

Just because someone’s doing huge numbers on their social, it doesn’t necessarily mean that they’re doing huge numbers in their business, and surely that needs to be the bottom line? Going viral might feel nice, but it’s not going to get you far in the long run.

Start small, aim big

Don’t forget the opportunities to be had by starting small and focusing on your immediate community – it’s a great way to make a name for yourself.

Talk about what’s going on in your local community, and just about that area. There’ll be enough people and enough business to get things going and start to build. Then you can move on to the next community, and then the next.

It’s a solid tactic, because once you ‘own’ a local area, when someone looks for anything in that community, you’re the person that shows up in their search results.  

Consistency is key and you have to put in the work

You can’t half-arse it with your marketing. It’s no good doing one social post a week and thinking that’s enough. Consistency will draw a crowd, so you need to be posting regularly.

I think the people that are going to succeed are the ones constantly pursuing the different avenues: for my part I’m posting weekly podcasts, blogs and newsletters, as well as ad-hoc posts on platforms like TikTok.

Really, there’s no magic wand you can wave when it comes to your marketing – it takes hard work, patience, and consistency is key. But you don’t necessarily need to be creating unique pieces for each platform. If you’re making one longer video for, say, YouTube, think about how you can break it down to use elsewhere. Film a piece of content that's great for YouTube and then micro it out to your other platforms. Turn it into a piece of written content, or break it down into a series of stings.

Make yourself stand out

Markets are crowded, and it can sometimes be a struggle to make yourself heard over all the other ‘noise’. Take a look at what other people in your sector are producing for their marketing and in their socials. What can you do to get yourself noticed?

When I talked to Cody Tritter, he told me about the steps he’s taking to make his content stand out – AI-generated songs, custom-made thumbnails, all sorts. Anything that can cut through what your competitors are doing will really make a difference.

Give people value

The real key to successful marketing is making sure you’re giving people a good reason to consume your content and keep coming back.

In ‘Building a Story Brand’, Donald Miller says that one of the cardinal mistakes people make with their marketing is not telling people clearly what they offer, that’s of direct benefit to the customer. They’ll fill their website with page after page of what they think is relevant, what they want to talk about, but they’re not answering the questions their customers might have.

Always, always, put the needs of customers first. Make it easy for them to consume your content and they’ll come back to you. If they have to expend energy just trying to understand what you offer they’ll move on to your competitors.  

Just be yourself

I think a lot of people struggle to know what to say or do, particularly on platforms like TikTok. The advice Cody Tritter gave was to just be yourself and share your day and what you're doing. Don’t try and copy what you’ve seen other people in your sector do, especially if it feels inauthentic to your brand and values.  

If you’re a good person and good at what you do, that authenticity will resonate with viewers. Remember, you don’t need to be someone with a million viewers all around the world, you need to be what Cody called ‘the king of your community’.

I hope these tips are helpful! Tune into Episode 198 of Behind the Facade to hear my full conversation with Cody, which takes a much deeper dive on some of the points I’ve covered here. If you’re at the early stage of your career in property and are looking for the best way to proceed, think about investing in my Foundations programme.

It’s an entry-level training course, designed for the novice investor looking to buy their first property, and is structured to guide you through the basics of property investment and how the market functions. For more information visit https://www.elitepropertyaccelerator.com/foundations