Top-Performing Blog includes Helpful Visual Tool

Welcome to a new feature of Winbound's LinkedIn newsletter: Our spotlight on Magnificent Manufacturing Content.

We are featuring great content produced by anyone in the manufacturing and industrial space. If you have some content that's performed well for us, we'd love to share it and tell the story behind it.

Content

Blog post and downloadable infographic

Company

Lehnen Industrial Services

Marketer

Julie Runez

Link to content

https://lehnendesign.com/resources/is-it-time-to-automate/

Overview

Julie and Lehnen created an in-depth post on why you should automate, including a simple way to calculate ROI.

Beyond a detailed look at all the possible considerations, Julie also produced a Yes-No flowchart to help you quickly assess the need to automate. The visual is ungated, but includes a CTA "Request a Consultation" button right below it.

The marketer speaks: Strategy and results

Julie shares some thoughts on why they created the piece and how it's performed.

"It's been the best performing blog article for us, excluding case studies. I created it because there seems to be an outdated sentiment around automating manufacturing processes: You do it to increase throughput, and that's it.

There have been so many advances that add huge value, even if your throughput doesn't change (but it almost always does). Not everyone is aware of this. We work with a lot of companies that are very aware of the other benefits, but a lot of others are kind of keeping their heads down and plowing forward, unaware of the potential benefits.

There's so much to consider, I'm thinking about breaking this out into additional articles with a deeper dive into each area of benefit."

Kudos to Julie on this exceptional piece!

Why are we sharing Magnificent Manufacturing Content?

We're doing this because the manufacturing industry as a whole has been slow to adapt to changing customer buying habits.

Despite the fact that up to 70% of the customer journey is taking place online, our Manufacturing Content Benchmark report shows the majority of manufacturers aren't regularly publishing content to engage prospects.

We want to showcase the works of the companies who are adapting to the times and getting ahead of their competition.

If you have some content you'd like us to feature, please connect with me and let me know what you'd like to share. It's an easy way for you to get your content seen by a niche audience: (This newsletter reaches over 500 manufacturing people and I have nearly 5,000 followers.)