Top Highlights of Salesforce Summer’23 Release Notes
Salesforce publishes its most recent version with the start of each new season, proving its unwavering commitment to supporting businesses everywhere in the world. The Salesforce Summer Release '23 contains a wide range of exhilarating new features, improvements, and capabilities that promise to fundamentally alter how businesses connect with their customers and promote growth.
These Summer Releases distinguish themselves as a success catalyst by giving companies of all sizes the tools they need to stay ahead in this cutthroat market. Furthermore, these developments and expansions are expanding the realm of what is conceivable and setting new standards for customer-centricity.
Let's enter the dazzling world of Salesforce Summer Release’23. With this release, Salesforce enables organizations to create distinctive, individualized experiences for their clients with effective advancements such as automation, artificial intelligence, and personalization. And further solidifies its status as a trailblazer by enabling businesses to seize the summer of possibilities and start along a path to unmatched success.
Top Highlights of Salesforce Summer’23 Release Notes
Salesforce Service Cloud – Service Catalog
With a new feature, “Service Catalog” introduced in Salesforce Service Cloud, admins can streamline time-consuming processes with a curated library of automated workflows. Now, common service request automation is made easy by exposing them to your customers for faster, more effective self-service options.
Right from creating a new workflow with catalog builder to configuring and customizing the fulfillment flow, all are available at your fingertips in Salesforce Service Cloud. Moreover, with these customized fulfillment flows built on Salesforce flow, you can select the best automation for each cataloged item in the service catalog.
Marketing Cloud
Intelligence Connecter for Data Cloud
You can optimize your marketing ROI across key segments by connecting all customer data natively to cross-channel performance using this enhanced Intelligence connector for Data Cloud in Salesforce Marketing Cloud. Additionally, you can gather all of your campaign performance and customer insight in one location.
To learn which categories generate the most value and conversion, you can also ingest and examine consumer data alongside marketing results. These insights can optimize your budget while improving results with more focused ads.
Account Engagement – Data Cloud Integration
Now that Account Engagement and Data Clouds are connected, marketers can use customer data to enhance segmentation and personalization based on all the interactions a customer has with their business.
Additionally, your Account Engagement admin can boost your personalized outreach by integrating your account engagement instance with Data Cloud and connecting your customer data across your IT stack.
CRM Analytics – Join Data User Interface
Correlating data in a visualization that delivers more insightful information is simpler than ever. Data from various Data Cloud objects can be joined with CRM analytics using a declarative no-code interface.
Get your data and user interface in CRM Analytics right away. Users can now quickly give great insights by connecting several data cloud objects to correlate data in a visualization. Use customer demographics to analyze current sales so you can develop more specialized ads.
Data Cloud
Data Spaces
Using a single Data Cloud instance, Data Spaces enable you to easily organize all of your data, metadata, and processes across several brands, divisions, and geographies. With the aid of this development, admins can categorize the data by a brand to gain a better understanding of their clients and tailor each customer encounter for each brand. You can be sure that business users can only view the data related to their specific brands as a consequence. With this, you may gain access to precise brand-specific data mapping, unified customer profiles, data-driven insights, and much more.
Einstein Studio: BYOM for Amazon SageMaker
Your own AI models from Amazon SageMaker may help you save time while boosting your ROI by enhancing your AI insights across the customer 360. This is done by providing seamless data access between the data cloud and Amazon SageMaker.
You can create, train, and deploy a model here that will produce product recommendations based on prior interactions with customers. With Amazon SageMaker and Einstein Studio now connected, you can quickly configure and share models with your teams.
Slack Canvas
Inside Slack, your productivity platform, teams can now create, organize, and share crucial information on Slack Canvas. Every direct message or channel has a canvas. Without having to navigate through the chat, everyone on the channel may access and change the canvas to rapidly reference information such as quarterly goals, links to resources, or workflows to automate chores.
For every project you are working on, such as onboarding new employees or marketing campaigns, you can also construct a canvas on its own. Canvas allows the sales team to keep everyone informed so that representatives may concentrate on closing deals more quickly.
With tools like commenting, replying, and revision history, Canvas supports team collaboration and knowledge sharing when you use Slack for productivity.
UI/UX Upgrades
- When you open a dialogue box in the console app, it just shows the active tab, allowing you to swap between them without having to close the current one.
- You can now access all of your dashboards and reports in one location.
- Users can employ section and visibility conditions with dynamic forms on mobile devices.
- All related lists and object home pages now load more quickly and use LWC to render them.
- Now, fields can only be searched by admins and objects can be configured.
Conclusion
These are all forthcoming features for Sales, Services, and Marketing Cloud; keep checking back for updates on Salesforce news and information.
You can get in touch with Melonleaf Consulting for Salesforce services and consultation. Our Salesforce-certified specialists will help you by offering one of the best solutions to your problem.
Reference -
Salesforce Summer Release'23 Notes
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