Top 5 Don'ts on LinkedIn
Laurel Papworth

Top 5 Don'ts on LinkedIn

[Please note this is not a real Pulse post, it's for my class]

I think LinkedIn can be a scary place. Unlike Facebook and Twitter where after a few drinks and episodes of The Bachelor Australia, everyone feels perfectly comfortable jumping in and putting up online whatever they like, LinkedIn has a menacing atmosphere of your boss looking over your shoulder while you are trying really hard to be grown up and do some work that might get you rent/mortgage money. 

So Anyway...

I started writing this Pulse for my LinkedIn class as an example of how to write on Pulse. Then realised I actually had to write the article on Do's and Don'ts as an example of a Listicle.  And the fact the opening paragraph should be for those that  TL:DR. ;) 

So now I'm wondering....

What ARE the top 5's do's and don'ts on LinkedIn? Number one is probably: don't start a Pulse post without having thought out the structure first LOL. I'm sure some would have as number 2 don't use LOL. Right? 

Top 5 Don'ts

  1. Don't be mean/nasty or negative unnecessarily. People coming in half way through a conversation won't know your history, just your tone. Don't do it. Saw someone today getting into a gender politics debate on a LinkedIn status update. Save it for Facebook.
  2. Fill in your profile. It doesn't have to look like the professional equivalent  of an entry into Ms Universe (we all know you want World Peace) but a profile image would be nice. 

Homework: Fill in the other 3. (Yes I'm that lazy). 

In the Last-ish paragraphs: Key takeaway. Next steps. Ask a question/feedback. 

Final paragraph: snappy summary with a CTA. click here for email newsletter/blogpost/course information/download ebook. Clear directive.  What should I write here? For more about me go to laurelpapworthtraining.com? Blech surely we can be more subtle with our funnels? If you've got a great example for the students, please leave a note below ;) 

[Also try the Social Distribution (P2P channels) of your Social Object (Pulse Post)]Boring: Please share this to someone who may find it useful. Please like and comment if you enjoyed this article. Better: Do you have a great or really terrible example of images in a LinkedIn Pulse article. Best: your Pulse articles of course ;) 

Embed Code simply pasted in:

<iframe width="1280" height="720" src="https://www.youtube.com/embed/9L5J7dLkZB8?list=PLs33tjCh3PVyr5NIUE60C2ML6BCI8QhLL" frameborder="0" allowfullscreen></iframe>

Embed Code from Menu on wordpressing bar: 

Embed a Video of something not totally boring, hopefully educational/entertaining/aspirational. Not fluffy cats. 

Short Link from YouTube doesn't work : 

Anyway if you are not a student but read this/commented etc, thanks for playing along. The rest of the class, on to the next (video) lecture! 

_________________________

Laurel teaches LinkedIn at the University of Sydney CCE  classrooms as well as online (coming May 2016) with exercises, workbooks and downloadable videos. Message for early signup! 

Shaun Ellis

Property Investment | Property Advice | Investment Advice | Property Management | CPS Property | Sydney Brisbane Melb

8y

Great article! Very helpful and informative, thanks!

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Reply
Laurel SilkCharm Papworth

AI Course Facilitator (AIM) | ChatGPT Keynote Speaker & AI Training | Metaverse | Sydney, Kuala Lumpur & Singapore Workshops | University Lecturer

8y

haha you guys are brill. I shall comp you a ticket to the online version in a week or two - LinkedIn Profiles, Connections, Pages, Groups, Analytics and 3rd Party apps. I'm sure you know it all already, but feel free to give it to some struggling newcomer xxx <3

Do... Support your network and be authentic, positively.

Catherine Dunkerley

Manager - Workforce Planning and Management, Energy Climate Change and Sustainability Group

8y

As always Laurel, succinct, informative and great tips for more than just your students. Thanks for sharing

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