TOP 25 THINGS MOST WEB DEVELOPERS DON’T DO…YES, I’M TALKING TO YOU…NO, NOT YOU…YES, YOU, WHEW!
As Front-End Developers we feel that if we built it with excellence - they will certainly come...after all our website or app is awesome. Of course it’s awesome and of course, THEY WILL NOT COME and will never admire your hard work, talent and expertise. Why? Because tech exists for humans to use it. If humans do not know it exists or even if they do, and there is not a compelling story being told about it, then the noise of the internet will surely create a deaf ear and an eye-glazed blindness to your greatest project ever.
You may counter with, “but that is what the digital marketers are for!”. Well, if I may, I counter that counter with, “Who better to brag about a child’s talent and accomplishments than the mother who bore him/her?”.
Humans will interact with your website and app, if first, they know it exists, and two, if you can pique their interest with a story so compelling that it slices through the internet’s noise like a hot knife through “Land ‘O Lakes” butter. (side note: The logo chicklette on the packaging is a hottie - just say’n)...
Here, below, is Max’s list of 25 ways to guarantee that “THEY WILL COME” and applaud, with syrupy accolades, the tech creation you have labored arduously to produce on their behalf. Well, at any rate, you will certainly rise in the SERPs (search engine ranking position) and garner a much broader exposure for your website or app. I am starting a series and will provide a brief synopsis with tips on each of the 25 ways to “get ‘em tah come”. In the meantime, if any of the terms or tasks sound unfamiliar, simply Google and YouTube them, because, heaven forbid, we all may learn sump’n new today.
Max’s “Super Duper Cool 25 Most Important Ways to Drive Traffic in Droves to Your Website &/or App”:
1. Content creation
2. Topic expertise
3. Paid advertising
4. Organic social media
5. Website analysis
6. Contests/giveaways
7. Influencers
8. Email list building
9. Community engagement
10. Guest posting
11. On-page SEO
12. Quality backlinks
13. Video marketing
14. Content repurposing
15. Historical optimization
16. Voice search optimization
17. Local SEO
18. A/B testing
19. Internal linking
20. Technical SEO
21. Community building
22. Content offers
23. Media coverage and public relations
24. Social share buttons
25. CTR optimization
In my humble guess-timation, if you only perform 25% of the tasks I suggest above, you will be 90% ahead of your competition. You know, those other web developers who would not be caught dead providing an ALT tag description to an image to increase a page’s SEO value. Ahh, but I digress...
Anyhoo, be on the lookout for brief snippets I will post which will touch on the finer points of each of the 25 above “ways”. Now, I am off to hug my dogs and listen to endless episodes of “The Office” on Netflix as I code the next Vue.js masterpiece.
Best regards,
Max Cannon - Dual Full-Stack Web Developer
"I've been annoying people on the Internet for over 25 Years!"