Tiktok Ads x Digital Melons.

Tiktok Ads are expected to grow 67% in 2023.

Rolling back to 2020, when the world faced a dynamic shift. Marketing & digital advertising has also globally evolved to a dynamic potential through TikTok with all its growth & popularity during the pandemic.

How does TikTok bring a dynamic shift to audiences and their behavior globally?

Overview:

COVID-19 restricted and challenged a 'normal lifestyle.'Adapting to a new normal was the only choice. TikTok snowballed into the most popular app in 2019 and 2020. It gets 693M and 850M new downloads.

According to a 2022 social trends survey, 4% of marketers considered TikTok a viable option to reach their marketing goals compared to 3% the previous year. That's like a 700% increase in less than 24 months.

Get your detailed overview and TikTok 2022 Insights here

TikTok Ad Strategy, Why do you need it?

TikTok's ad strategy includes thorough and objective-focused planning to persuade the target audience to favor your product or service over the competitors. I recommend you pay attention to the objective. 

• It can significantly impact your marketing campaign results and promise a good ROI.
• Also, considering TikTok's advertising potential having 1 Billion plus users that keep growing, a strategic approach will help your ad campaigns tap the right audience segment.
• If TikTok's user demographics overlap with your target audience, you can be sure your brand's marketing campaign will produce the correct results.
• Remember that each marketing campaign's ad strategy has to be unique, and you can do that through ad testing.

5 types of TikTok Ads & their performance keynotes.

TikTok makes it easier for advertisers with several ads type to be used in campaign creation. Each of them serves the campaign objective with its unique purpose, including:

• Increase brand awareness
• Build online communities
• Provide customer service
• Advertise your products or services to your customers
• Increase sales or app installs

Let’s hop on them!

Top View Ads

Capturing full user attention with sight, sound, and narrative, TikTok claims TopViews Ads as the 'more attention-grabbing, engaging and effective." They're full-screen and have up to a 60-second video that offers an immersive viewing experience for users. 

Keynotes:

• Speaking of effectiveness, brands that sell consumer packaged goods have seen a 67% increase in sales when using TopView compared to other types.
• 71% of users say TopView grabs their attention, ensuring lead access to user attention - showcase your brand on TikTok's most premium real estate.
• #1 TopView's rank in the engagement index. It is via auto-play and sounds up to 60 seconds of long-form video and full-screen.
• 67% higher sales effectiveness for the CPG industry than the whole of TikTok paid to advertise due to distraction-free viewing that grabs 100% of user attention.

In-feed Ads

You must have seen a sudden ad, just like other TikTok videos, comes up while scrolling through For You Page. Well, that's called in-feed ads. In-feed Ads articulate your brand's story like a creator by embedding a video ad that plays within a user's feed through an up to 60-second high-quality video. 

Keynotes:

• TikTok's in-feed ads are more memorable than TV ads by up to 23%. 
• The globally leading beauty brand, Maybelline, opted for In-feed Ads to expand its target audience. The results are awe-inspiring over 48,000 likes, 2,907 comments, and 709 shares within 24 hours.
• It brings awareness campaign success by 80% and brand favorability increased by 47%.
• Ads are embraced like native content, unlike disruption. 83% of users say that ads on TikTok are enjoyable.

Branded Effects

Tailor-made sharable stickers, effects, filters, and much more are there to unleash the creative potential and increase the watch time - that too in an enjoyable & inclusive way. It pulls users together worldwide with visual languages that can span time, culture, and place—this promises an exciting fanbase through high-quality content creation.

Keynotes

• Business owners can persuade TikTok influencers or the average users to use it while filming their video content. 
• So these effects can be used along with UGC or integrated into a branded hashtag challenge. 
• The high engagement resulted due to audience participation.

Branded Hashtag Challenge

Advertisers are having massive success with Branded Hashtag Challenge, a key TikTok advertising format to satisfy the audience and trigger a bombarding UGC through the TikTok community regarding raising awareness and trendsetting. The best part is that it doesn't need a dime but a strategic emotional connection.

Keynotes

• Branded hashtag videos have an average engagement rate of 17.5%.
• Over 50% of this type of ad has more than $5 ROAS for the consumer packaged goods industry.
• More than 185k of user-generated content was created by 75k+ creators with above 180 million views. 
• #MBStarChallenge campaign has increased Mercedes Benz's favorability by 18.2%, and brand preference went up by 15.7%.

Spark Ads

TikTok research shows Spark Ads have a 24% higher completion rate and 142% higher engagement rate. It's a straightforward collaborative approach where you can reach out to creators and get their permission to use the relevant content as a Spark Ad. Hence instead of posting it on your page, you boost or run spark ads directly from the creator's page. 

Keynotes:

• Spark Ads have a 134% higher completion rate.
• 157% higher 6-second view-through rate than standard In-Feed Ads.
• Spark Ads' new profile landing page UI also delivers a 69% higher conversion rate and 37% lower CPA than ever before.
• Costa worked with Spark Ads in partnership with creators, resulting in a 159% follower increase and above millions of impressions on TikTok.

Read my complete beginner's guide to set up the TikTok campaign step-by-step and with pictorials. Let me know what other advertising aspects you’re looking forward to. Stay tuned for my upcoming case studies for TikTok Ads that have thrived ROI of more than 50%.

Click here: It's time to set up a campaign; let's get started with an exclusive detailed guide.