The Three Box Solution: Mastering the Force in Your Sales Team

From Han Solo to Sales Jedi Master! ⚔️

Greetings, Sales Fam!

Welcome back to the Founder's Sales Circus! This week, we're ditching the clown shoes and popcorn for lightsabers and X-wings. Buckle up, because we're taking a trip to a galaxy far, far away (well, not literally) to learn the Three Box Solution from business guru Vijay Govindarajan. This framework isn't some dusty Jedi tome; it's the key to transforming your sales team from a ragtag band of Han Solos flying by the seat of their pants to a disciplined legion of Sales Jedis, wielding the Force (of sales) with laser focus.

Imagine the bustling Mos Eisley cantina. In the center booth, bathed in the neon glow, you've got the present: your core business, the one bringing in the credits (or bitcoin, for our crypto-savvy salespeople). This is your Millennium Falcon, the trusty ship that needs constant maintenance and skilled piloting to keep it flying smoothly and delivering those sweet, sweet sales targets.\

But remember, even the fastest hunk of junk in the galaxy needs a visit to the mechanic now and then. That's where the past comes in – the dusty back alley where all those outdated sales tactics and strategies go to rust. Here lie the blaster rifles of yesteryear – cold calling every number in the phone book, relying solely on brochures, and using pushy sales pitches. These tactics might have worked in the cantina decades ago, but in today's competitive landscape, they'll get you decommissioned faster than a TIE fighter caught in a meteor shower.

Finally, peeking out from the shadows of Jabba's palace, we have the future: a land brimming with innovation and fresh ideas. This is where you experiment with new sales techniques, explore uncharted customer territories, and maybe even create a sales app that predicts customer needs before they even know them (hey, a salesperson can dream of a lightsaber that closes deals!). This is your chance to build the next generation X-wing fighter – a sleek, agile sales machine that dominates the market.

So, how do you use the Force (ahem, the Three Box Solution) to navigate the sales hyperspace?

The key is to become a Sales Jedi Master, leading your team through all three stages. You gotta be the one ensuring the present performance is top-notch, hitting sales targets and exceeding customer expectations. Think Luke Skywalker diligently practicing lightsaber skills with Obi-Wan Kenobi. Your team is your padawan learners, and you're the wise mentor guiding them to mastery. But you also need to be the one who identifies and discards outdated tactics with the decisiveness of a Jedi pruning a wayward vine from the Jedi Temple gardens.

Most importantly, you gotta be the visionary leader like Yoda, constantly seeking out new strategies and approaches to stay ahead of the competition. The Force is constantly evolving, and so should your sales techniques.

Here's your breakdown for becoming a three-box champion:

Center Ring: The Present Performance (Lightsaber Practice Time!)

• Train your padawans: Equip your team with the skills they need to become sales masters, from effective communication to building rapport with customers. Remember, a lightsaber is only as good as the Jedi wielding it.

• Data is your Holocron: Analyze sales data to identify trends, understand customer behavior, and predict future performance. Data is your roadmap to success; use it to your advantage like a Jedi deciphering the ancient wisdom of a Holocron.

• Become one with the customer (the Force is strong with this one): Regularly interact with your customer base to understand their evolving needs and challenges. Your customers are the ones you're trying to impress, so make sure you're giving them the sales performance they deserve.

Dusty Back Alley: Deactivating the Blasters of the Past

• Identify the sales droids: Be ruthless about ditching outdated tactics that are no longer effective. Remember, clinging to the ways of the Empire will only hold you back. Embrace the agility of the Rebel Alliance!

• Embrace the droids (but the helpful kind): Automate repetitive tasks like data entry and lead qualification. Technology is your trusty droid companion, freeing your team to focus on closing deals, just like R2-D2 helps out Luke and the gang.

• Re-train and re-tool your team: As sales strategies and customer behaviors evolve, equip your team with the knowledge and skills they need to stay ahead of the curve. Just like Jedi constantly hone their lightsaber skills, your team needs to keep learning. A really great tool is Vespio.ai

Sparkling Mos Eisley Cantina (New and Improved!): Building a Sales Empire

And don't forget to have fun! This is when we learn quickly and lure luck to the RIGHT side!!!