𝐇𝐨𝐰 𝐭𝐨 𝐒𝐩𝐨𝐭 𝐚 𝐅𝐚𝐤𝐞 𝐀𝐈 𝐄𝐱𝐩𝐞𝐫𝐭: 𝟓 𝐄𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥 𝐓𝐢𝐩𝐬

Every day I see dozens of articles and social media posts about AI.

The newly minted AI “experts” are declaring victory.

These marketers cracked the AI code in just a few days, while others have been working with AI for their entire careers.

The marketers figured it out in record time.

They are self-proclaimed, world-class experts.

Some even claim they generated seven figures in three days with their “proprietary” prompts.

“Use our library of prompts and you can do audience research, write copy, write emails and automate everything in your business right now with AI.”

Most AI experts are making money selling entry-level courses.

They haven’t automated their entire business.

They learned a few tricks and created a course to teach you a handful of basic commands.

How can you spot a fake AI expert?

I decided to ask THE expert, ChatGPT.

Here’s how to spot a fake AI expert, according to ChatGPT:

While I am an artificial intelligence model and do not have a personal career, I can certainly share some general pointers on how to spot someone who may be misrepresenting their expertise in AI. Please remember that these points are not definitive, and a single point does not necessarily signify a lack of expertise. However, these are some signs that may help in identifying a fake AI expert:

1. **Lack of Technical Understanding**: True AI experts have a good understanding of the technical aspects, including machine learning algorithms, programming languages like Python, and frameworks like TensorFlow or PyTorch. If the person struggles to explain these fundamental concepts or avoids discussing them, it may be a sign of inadequate expertise.

Tools make AI easier so we don’t need to know Python and other frameworks.

2. **Overemphasis on Buzzwords**: If someone consistently uses buzzwords like "neural networks," "deep learning," or "NLP" without a clear explanation of how these work or how they're relevant to the conversation, they may be trying to seem more knowledgeable than they are.

This goes for any subject. Fake experts use buzzwords but never to into detail about the subject.

3. **Inability to Discuss Failures**: AI is not a perfect field and every expert will have had projects that did not go as planned. Someone who only talks about successes and never mentions any difficulties or failures may not have the experience they claim.

I see people doing demos of content generation and they post the results of ChatGPT verbatim without editing or verifying the content. ChatGPT clearly states that you need to verify the results because the algorithm will generate content that reads well but isn’t true.

4. **Absence of Published Work**: While it's not necessary to have a published paper to be considered an expert, someone who claims a high level of expertise in AI should ideally have some evidence of their work in the public domain. This could be in the form of published papers, participation in open-source projects, or speaking at AI conferences.

You don’t need to be a published college professor or industry expert to use AI effectively. You should follow reputable professionals whom you know and trust.

5. **Lack of Critical Thinking About AI**: An expert should be able to discuss AI critically, including its limitations, ethical implications, and challenges. If someone always talks about AI as an infallible solution without any drawbacks, they may not have a deep understanding of the field.

The newly minted AI experts paint a picture that ChatGPT is the greatest thing since sliced bread but they don’t share the potential downfalls of AI like fake content. Many of these people are beginners in AI and haven’t used it enough to experience the potential drawbacks.

Who are your favorite AI experts?

I follow Jon Benson, who’s been using AI for years in his copywriting software CopyPro.ai. He's one of the top copywriters and he invented the Video Sales Letter (VSL). He's also a good friend.

I also follow Sam Woods, Darby Rollins of www.theAIAuthor.com, and Dylan Watkins of www.dylanjwatkins.com

There are many more AI experts, but these are my current “go-to” AI mentors.

I’m putting together a list of my favorite AI tools that I will share soon.

Send me your favorite AI experts and tools, and I’ll share the list with you.

- Ted

Ted Prodromou, America’s Leading LinkedIn Coach, is the award-winning, best-selling author of Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter for Business (Entrepreneur Press).

Ted has been featured on Entrepreneur.com, Forbes.com, Twitter Revolution on CNBC, The New York Times, HuffPost.com, and many other popular websites.

Ted is a social selling expert and the founder of Search Marketing Simplified, LLC, a full service social media marketing agency. The SMS team creates advanced LinkedIn and social media lead-generation campaigns for small to medium-sized businesses with over $100 million in revenue generated for their clients.

Get your free LinkedIn and social selling training at www.YourLinkedInCoach.com