Surely you can't be serious?
Making it rain for Flashtalking

Surely you can't be serious?

I've always been a fan of Zucker, Abrahams and Zucker movies like The Naked Gun and Airplane! (I am serious, and don't call me Shirley!)

I particularly like how they use slapstick humor, break through the 4th wall with the audience, and.... end their films with outtakes during the credits.

That was my inspo for our Extended Cut of the Flashtalking by Mediaocean Super Bowl Ad, which we just shared on YouTube ahead of the Big Game.

This version includes behind-the-scenes footage, bloopers, and other gags that we couldn't fit into the 30 seconds allotted for our commercial.

Big ups to my colleagues making their acting debuts in the challenging roles of playing themselves while trying to read my script. :)

In order of appearance:

Ben Kartzman, Stephanie Dorman, Grant Parker, Nicole Brown, SPHR, Kirsten Maurer, Bill Wise (delivering the #TACHBAE line that almost became #TACHBAFE!) and Nick Galassi.

Non-speaking roles:

Ivan De Jesus, Meesha Awan, Abigail Weiglein, Rina Shaneson

Massive shout out to Jonathan Wood who took our crazy vision and ratchet zoom recording and turned it into a work of art along with graphic design support from Josie Trautwein.

Thanks also to Andrew Zucker and Emilie Hapgood from Mediaocean's MBuy who secured the Super Bowl media spot with CBS WANE 15 and trafficking by David Gustman.

For anyone in Fort Wayne, we'd love to see your reaction videos if you happen to catch the ad running live. And keep an eye out too for our billboard!

Stay tuned for more TACHBAE commercials coming soon on CTV and OLV featuring new plotlines, special cameos, and of course bountiful outtakes!

Bottom line, B2B marketing doesn't have to be boring. Over, Oveur.

Matthew Mershon

Adtech, Hunter, Problem Solver

10mo

A commercial?! What is it?! It’s a creative that advertises a company or brand…but that’s not important right now. 😜

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