Standing Up a Successful Omnichannel Content Strategy Vis-à-vis Competing Organizational Priorities

How do competing priorities get in the way of a successful omnichannel solution and content strategy within a business? How do you address the issues posed by a lack of alignment? In my most recent blog post with Big Content Alliance, I discuss the different types of competing priorities and show you how to:

• Align on a shared vision
• Address cultural roadblocks
• Understand and complement other projects and initiatives
• And leverage a unified roadmap

This blog is a part of a larger series, with Kathy Baughman from Comblu writing the first two. Please check it out and don’t forget to register for our event, "Omnichannel Experience: The New Value Driver," a live Webinar on 14 March 12:00 EST, where we discuss how to set up a successful omnichannel content strategy within your business.