Stand Out. Get Noticed.

Welcome to my latest blog.

I recently read an article in Marketing Week and thought it raised some really interesting points relevant to all marketing, sales and channel managers and executives working across the global #tech sector.

This line in particular stood out for me:

"The problem isn’t that buyers hate you – the problem is that buyers don’t even know you exist."

This is so true for many of our clients that come to us either having developed a new piece of tech or re-engineered an existing piece. They all have one goal at the end of the day: to get their tech to market before their competitors do.

At the end of the day it comes down to #brandawareness

After all, if your prospects don’t know you exist, how can you sell your tech service, product or solution to them? Or if your clients don’t know that you do more than what they already know you do, how can you diversify and sell even more to them?

Stand out. Get noticed.

You need to use a variety of marketing and sales techniques.

A traditional telemarketing campaign (one-on-one conversations) is a great way to get the conversation started, however, for even better results we also advise our clients to integrate this with a follow-up email marketing campaign (targeted and personalised messaging), along with social media advertising on #linkedin and a specially created web landing page to raise brand awareness even further.

There are other options for you to consider as well.

Have you thought about hosting an event or breakfast meeting? What about setting-up an Inside Sales team? Developing collateral, animations, info graphics, videos and blogs? Or creating a new logo for your service, product or solution so that is instantly recognisable?

All these things help to build-up a picture in the buyer’s mind of what your tech is all about and how it will enable them to go about their lives.

Please get in touch through our social channels if you would like to discover more or book an informal call with one of our Business Directors.

The full Marketing Week article can be accessed here: https://www.marketingweek.com/b2b-brands-fear-rejection-unknown/

Best regards,

Iain Borrowman, CEO, IRSMarketing Ltd