Spring Cleaning for Your Marketing!

This is the time of year where we think about refreshing our homes. Decluttering, creating new spaces and making room for what's new will help us make our house into a home. With the same "Spring Cleaning" mindset, you can also refresh your marketing. Taking a moment to do this is important because it will help you get out of that "stuck" feeling most of us (including myself) get when it comes to marketing.

MELODIE'S TIPS

Here are 5 things you can do for spring cleaning your marketing:

1. Go through your social media profiles and ensure the profiles are up to date. Add any new titles and accomplishments you have. At the same time, remove old links and outdated information. I recommend doing this at least twice a year, so there's no better time then now.
2. Email marketing often seems overwhelming when we get too many emails in our own inbox. Go through your emails and unsubscribe to 10 lists you're on that no longer serve you. When I did this recently I noticed many emails coming from lists I never even signed up for!
3. Clean up your digital marketing files. I often find myself searching all over the place on my own computer for marketing files. Create 1 main folder titled "Marketing" and subfolders within. Move the files you may have saved all over your desktop to the main Marketing folder and then in the proper subfolder.
4. Re-write your bio. When was the last time you updated your bio? If it's been a while, take a moment to ensure it's up to date. Then you also have new content you can share on social media.
5. Check your privacy and messaging settings. Default settings are constantly changing on social media, so it's important to check your settings on various platforms to ensure you are showcasing and receiving information you want and need.

Choose 1 item on this list to start with spring cleaning your marketing. Feel free to comment and let me know what you plan to start with.

SPEAKING

I'm continuing to book speaking gigs throughout the year and even into 2024. I often have engagements that are open to the public so I invite you to join me in my upcoming webinar that is back by popular demand, Success with TikTok, Shorts & Reels for Real Estate with Greater San Diego Association of REALTORS® on Thursday, April 20th, 2023 at 12pm, PST. The examples are based on real estate companies, but the information will benefit anyone in business. There is no cost to join, just sign up to snag your seat!

If you want a Keynote Speaker who will create an engaging and interactive experience for your audience, please watch my speaker reel and reach out.

COURSES

5 Star reviews matter! One of my LinkedIn Learning courses teaches you the best practices for leveraging online reviews to advance your content and social media marketing strategies. I cover the critical elements of planning and executing a strategy for online reviews and repurposing your reviews on social media. To celebrate my first trip back to the LinkedIn Studios later this month, I am unlocking my course and making it free for you for the next 24 hours, HERE. I'll be sure to share my adventure of going back to in-studio recording too.

FAMILY

When I'm not working, I am spending as much time as possible with my family. My 3 little kids are growing up too fast. Last month I shared that my youngest son Charlie just started walking so he can officially play and keep up with his big sisters. This past weekend I took them to an Eggstravaganza event at a neighborhood church. All 3 kids enjoyed meeting the Easter Bunny, hopping around the bounce houses, hunting for eggs and more!

Thank you for taking the time to read my LinkedIn newsletter. Wishing you a wonderful and blessed spring season and Easter weekend!

In Gratitude,

Melodie aka, Marketing Melodie

LINK LOVE

Visit my website: https://marketingmelodie.com/

Book Melodie to speak: https://marketingmelodie.com/speak/

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