Social Media Marketing Mistake Business Coaches Make That Decrease Brand Visibility

If your feed is filled with posts about your achievements, certifications, and services, it’s time to rethink your strategy.

Here’s why:

When your posts sound like sales pitches, people tune out. They want to know how you can help THEM, not just hear about how great you are.

The Problem: All About Me, Me, Me

Posting non-stop about your wins and services might seem like a good idea, but it actually pushes people away. Why? Because it feels like you’re talking at them, not to them.

The Fix: Make It About Them:

• Instead of saying, “Here’s what I’ve achieved,” shift to, “Here’s what I’ve learned and how it can help you.”
• Share success stories about your clients. Show how they’ve grown with your help.
• Post simple tips or lessons that your audience can use in their own lives.

Help, Don’t Brag

When you focus on serving your audience instead of showcasing yourself, you build trust. People see you as someone who cares about their growth—not just your own.

Try this

Write one post this week about a lesson you’ve learned from a client’s success. Or, share a quick tip that solves a common problem your audience faces.

Your feed should be a place where people feel understood and supported—not sold to.

What’s one thing you can post today that’s for them instead of about you?

Let’s make your social media work smarter, not harder.