The SmallBizLady Buzz - Issue 57

How to Get More Profits

In business, it’s not about what you make, it’s about what you keep. If you want to grow your profits, it’s about how to generate and communicate with new and existing leads. How often do you update your lead magnets? Do you have good follow-up systems? Are you investing in ads. You need to have these things in place to make more money.

1. Create a new lead magnet

Today's customers want information. They want to educate themselves before they talk to a salesperson about a product or service. Providing them with that information can make your business more profitable because it helps you win the customers' attention, secure their contact information, and basically you’ll have the first chance to earn their business. You can share valuable content in the form of a mini-course, video series or an ebook. If you build a great landing page, then you share that on social media or in ads or pop-up on your website and you will draw in readers in with your valuable content.

2. Tighten your follow-up with email marketing

You need ongoing communications with all prospects who could become customers. Don’t fall into the trap of chasing only the hot leads. Prospects will come to you at different steps in the customer journey. Some might be just starting their research, while other might be closer to a buying decision. You’ll need to stay top of mind with those who have more pressing demands, and not all sales are urgent. Develop a nurture sequence of emails to introduce yourself and your brand, always educate and add value to your prospects keeping them warm until they are ready to buy. A study done by the Association of Sales Executives revealed that 81% of all sales happens on or after the fifth contact. If you ignore leads, they will likely go to a competitor.

3. Invest in mobile ads

We live in a mobile first world. More than 50% of online shopping traffic comes from mobile devices. 68% of email campaigns now get opened on a mobile device. With mobile web marketing, you’re always reaching people when they’re only a few taps from making a purchase. Types of mobile marketing: personalization, location-based marketing, responsive site design, mobile friendly content (shorter sentences, shorter videos, etc.), onsite and in-app support (such as live chat), QR Codes and social media ads.

Check out this week’s feature article: 7 Costly Business Mistakes to Avoid to Maximize Your Profits

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7 Costly Business Mistakes to Avoid to Maximize Your Profits

Nobody said running a business was easy. As a business owner, you’re not only the CEO, but you’re also the head of HR, an administrative assistant, and a bookkeeper. Building a business from scratch is rewarding work, allowing you to make a career out of something that is your passion. However, it’s not without its risks. 

Journeying down the path to a successful business is filled with hurdles and path changes but knowing ahead of time ways to avoid losing money is essential to keeping your business afloat. A few wrong moves could make or break your small business.  Continue Reading....

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Meet Chat Marketing.

ManyChat helps businesses do marketing, sales and support through Facebook Messenger. It helps businesses create a chatbot in in 5 minutes without coding. ManyChat powers over 100K bots on Facebook Messenger. For $10 a month, you can automate responses on messenger or text with Advanced segmentation, use ManyChat analytics, advanced growth tools, and 24/7 email support. It also integrates with many of the marketing tools you already use.

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Podcast: Developing Your Sales Operations Systems with Liz Heiman

Check out my recent Podcast: Developing Your Sales Operations Systems with Liz Heiman

Liz Heiman is the Founder, CEO, and Chief Sales Strategist at Regarding Sales LLC. She and her team help companies build sales systems strategies to drive extraordinary growth.

She employs a strategic process to create a roadmap for success to focus her clients and their employees on getting the results they need. Her extensive knowledge as a political economist and experience in interpreting sales data gives her the unique insight that she uses to create practical solutions for a business owner’s complex sales problems. Today, Liz shares some of the most common mistakes she sees small business owners making with sales and how you can avoid them.

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The world is still waiting on a better mouse trap.

But if you invent it, do you have any idea how to run a business to truly monetize your idea? If not, I’ve got an amazing resource for you to learn the ins and outs of running a successful business. Grab a copy of my Bestselling Book, Become Your Own Boss in 12 Months. It’s FREE (all you need to do a pay shipping). Don’t miss out. Get your FREE copy today!

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Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development, marketing and social selling. Melinda is also the president of the Quintessence Group, an award-winning marketing consulting firm based in Philadelphia, PA, serving Fortune 500 brands who target small business market. LinkedIn named her a Top Voice for 2019 in Small Business and Entrepreneurship. In addition to being a former NY Times columnist, she is frequently quoted by media organizations including The Wall Street Journal, Fortune, MSNBC, CNBC and Fox News. She is the host of #Smallbizchat LIVE and The SmallBizChat Podcast. A prolific writer, Melinda has published more than 5000 articles on her blog www.succeedasyourownboss.com. Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. She is the bestselling author of Become Your Own Boss in 12 Months, 2nd Edition. Her latest book is Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.