The SmallBizLady Buzz - Issue 161

Getting Started with Video Marketing

Video marketing has become an essential part of any company's marketing strategy. It has proven to be an effective way to connect with customers, increase brand awareness, and drive sales. There are 5 main types of videos:

Explainer Videos: These videos are designed to explain a product, service, or concept .

How-to Videos: These videos provide step-by-step instructions on how to use a product or service.

Product Demos: These videos showcase a product in action, highlighting its features and benefits.

Testimonials: These videos feature satisfied customers talking about their experience with your product or service. They are great for building trust and credibility with potential customers.

Brand Videos: These videos showcase a company's personality, values, and mission. They are great for increasing brand awareness and building a connection with the audience.

Steps to Create a Successful Video Marketing Campaign:

Define your goals: Before you start creating videos, it is essential to define your goals. What do you want to achieve with your video marketing campaign? Do you want to increase brand awareness, generate leads, or drive sales? Your goals will guide the type of videos you create and the content you include.

Identify your target audience: To create videos that resonate with your audience, you need to understand their needs, preferences, and pain points. Conduct research to identify your target audience and create videos that address their needs and interests.

Create a video strategy: Once you have defined your goals and identified your target audience, you need to create a video strategy. Your video strategy should include the types of videos you want to create, the topics you want to cover, the platforms you will use to distribute your videos, and the metrics you will use to measure success.

Develop a script: The script is the foundation of your video. It outlines the message you want to convey and the key points you want to cover. A well-written script can make your video more engaging and effective.

Shoot and edit your video: Once you have your script and equipment, it's time to shoot and edit your video. Focus on capturing high-quality footage, clear audio, and effective visual storytelling. Use editing software to trim your footage, add music and graphics, and finalize your video.

Optimize your video for SEO: Keep your video built directly into social platforms as small as possible. Consider mobile and auto-play videos. Consider where the video should be placed. Make sure the video remains clear. Make transcript or similar content for video SEO available. Put the video code in the footer.

This week’s featured post is, How to Start a Podcast in 10 Easy Steps

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How to Start a Podcast in 10 Easy Steps

Did you hear the news? The SmallBizChat Podcast just celebrated its 200th episode! As a successful podcaster, I often receive questions from fellow small business owners who are curious about podcasting but aren’t sure how to start their own show.

If you’ve been considering podcasting as a way to connect with your audience, you’re in the right place. In this article, I’ll share the reasons why you should consider podcasting and walk you through the process of starting your very own podcast in just 10 simple steps. Continue reading....

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One platform to streamline all workflows

Wrike is a powerful work management platform for enhancing team productivity. It is easy-of use, whih makes it much better than the rigid project management tools on the market. It’s also reliable on time management and tracking as well as online time approvals. The software is not overly complex or complicated to navigate or learn, so a small team will find it easy to integrate with other tool such as google suite and zapier.

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The 200th Episode of SmallBizChat Podcast: Weathering the Storm

Check out the 200th Episode of SmallBizChat Podcast: Weathering the Storm

In this solo podcast, I decided to encourage everyone that despite what is going on in the economy, gas prices, hard to find staff—there’s a blessing in every storm. If fact, before you get your next big opportunity, heavy rain must fall on you so you can grow yourself and your business.

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SmallBizLady’s Brand in Demand Live is coming to Philadelphia Sept 21-23, 2023.

If you are ready to become a high dollar corporate spokesperson or consultant, this is the conference for you. I’ll teach you how I built a brand that has generated millions of followers and dollars in corporate sponsorships and spokesperson deals. Full details coming soon, so click here to get on the wait list.

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The Nonfiction Writers Conference - May 10-12, 2023

See SmallBizLady Live May 11th at the Non-Fiction Writers Conference, talking about owning your niche. The Nonfiction Writers Conference, May 10-12, features top speakers and content-rich learning sessions delivered live and entirely online. Participate in an attendee mastermind group, live Pitch-the-Agents session, and popular Ask-a-Pro consultations. Ready to write, publish, and promote nonfiction book? This event is for you.

Register to attend now!

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Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development, marketing and social selling. Melinda is also the president of the Quintessence Group, an award-winning marketing consulting firm based in Philadelphia, PA, serving Fortune 500 brands who target small business market. LinkedIn named her a Top Voice for 2019 in Small Business and Entrepreneurship. In addition to being a former NY Times columnist, she is frequently quoted by media organizations including The Wall Street Journal, Fortune, MSNBC, CNBC and Fox News. She is the host of #Smallbizchat LIVE and The SmallBizChat Podcast. A prolific writer, Melinda has published more than 5000 articles on her blog www.succeedasyourownboss.com. Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. She is the bestselling author of Become Your Own Boss in 12 Months, Revised and Expanded and Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.