Slashing half the newsletter, Strategic Circle update, business pushed to Q1

First, thanks to the 6,900 subscribers reading the Growth Blueprint in my email newsletter and 4,700 LinkedIn subscribers 🙏 You’re a quiet cohort I give you that, but considering the book, advisory, directory ecosystem, and M&A campaigns, I know you’re reading this one regularly.

Some business updates

That said, since the charts and S&P data and inflation/employment reports didn’t get any votes in to stay, I’m dropping them off the weekly issue. If you feel strongly against that, it’s extra work for my team to pull and prep charts and confirm the analysis - I’ll only add them back if there’s intrinsic value here.

So we’re sticking to my business overview of the week, resources I’ve posted on social, interviews, podcasts; and some great reads out of the B2B ecosystem (running 30+ sites inevitably leads to guides from different teams from my portfolio product suite).

And keeping some M&A or investment opportunities as they come up - but really the best picks I’ve found interesting myself.

I’m also moving to a brief recap on LinkedIn (high level bullets) but not the full one. It’s time/resource optimization internally as LinkedIn started to render 400 views per newsletter issue with 4,700 subscribers there and 20,000+ followers to my account. Thanks, but the view count is not worth it.

The Strategic Circle campaign worked well

I went a little harder on the advisory campaign this time as one of my “how does Black Friday work for B2B services” experiments (as we do loads of these here for a living - it’s one of the top DevriX services in demand).

So the way this one played out is:

• Early beta for newsletter readers

• A super premium fee for the first 10 sign ups

• 50% off for the rest of the Black Friday deal

• Several emails (3-4 standalone + 2 newsletter updates)

• Multiple social reminders with sales screenshots or testimonials or sneak peeks from Slack (anonymous) to spark up interest and get DMs

Starting with email first, refining the value prop, then putting up the standalone Strategic Circle page.

Eventually, we closed 21 new members to the group. If you’re reading the newsletter, welcome aboard again!

Over 700 visits to the landing page (most lurking around), 30+ showing interest, not everyone buying.

I pulled some of the growth tricks up my sleeves, but I haven’t pushed super hard because it takes up my personal time (most valuable asset) at a fraction of the cost (I can’t serve infinite people at this rate).

It’s really designed for highly determined founders of $100k - $500k companies (startups, agencies, solopreneurs with effective businesses) that need proper goal-setting, prioritization, connections, some added exposure and boost to cross into the 7 figures. Some may work with DevriX or my regular $1,800/mo async offer, some won’t - but as long as the focus is there, it’s a long-term investment on both ends.

December cohort can join at the $297/mo rate now - I’ll throw in a book copy your way or a public mention if you want some extra exposure for your business.

The current drip for LinkedIn readers is over so:

• To explore the Strategic Growth Circle program, click here

• For the full newsletter blast + to join the beehiiv list of 6,800 executives enrolled in the newsletter, continue here