SEO newsletter #394
Simon Schnieders
Founder of the UK's largest specialist SEO agency | Educating and elevating | B Corp
SEO Industry News 📰
Google is asking employees to test potential ChatGPT competitors
The company is also testing new search page designs that integrate the chat technology.
Via Jennifer Elias
Sundar Pichai confirms Google is working on AI search feature users can “engage directly with”
In the Google Q4 earnings call, Sundar Pichai confirmed the company's plans to deliver ChatGPT like features.
Via Barry Schwartz
ChatGPT is about to get even better and Microsoft's Bing could win big
Bing is poised to incorporate a faster and richer version of ChatGPT, known as GPT-4 and offering a long-awaited challenge to Google’s dominance of search. In the wild screenshots here.
Via Reed Albergotti and Via Owen Yin Via Barry Schwartz
Google advertising down 4% YOY
Search revenue down 2% YOY, YouTube ads down 8% YOY (expect seismic movements).
Via Google
Google is holding an event about search and AI on February 8th
Google will be holding an event about how it’s “using the power of AI to reimagine how people search for, explore and interact with information, making it more natural and intuitive than ever before to find what you need,”
Via Mitchell Clark
Advanced SEO Industry News 🤓
Case study: Grabbing the featured snippet for 'level bolt review'
100% effort given to; writing an authentic review, including various media, adding relevant Schema structured data, site performance and disambiguation. 0% effort given to; link-building, outreach, anything that wasn't technical. See the page here.
Via Jon Henshaw
Google search still does not have optimal keyword density
This repeats what Google has been saying for a decade now, that keyword density is not a thing with Google SEO.
Via Barry Schwartz
Due diligence is critical before investing in a domain name
"It can be reused, but sometimes it comes with a little bit of extra baggage that you have to first clean up."
How Google has downgraded importance of news websites in search results
Data from SEO experts Sistrix reveals big losses for news domains in organic search in 2022.
Via Chippy and Via Aisha Majid
Google blasts agencies that sell links & disavow link services
When asked if they should disavow links, John replied yesterday on Twitter, "Don't waste your time on it; do things that build up your site instead."
Via Barry Schwartz
Google: Firewalls or CDNs issues are the most common reason for blocking Googlebot
"make a habit of checking your block rules."
Via Barry Schwartz
Google does major refresh of the canonicalisation help documentation
The Google Search Relations team split in three distinct sections and updated a lot of the content to provide clearer details around how Google Search and canonicalisation works.
Via Barry Schwartz
Updated post: Interested in AI content detection tools?
GPTZeroX, the latest version of GPTZero. It can now highlight *parts* of text that's AI and OpenAI's content detection tool released yesterday (AI Text Classifier).
Via Glenn Gabe
New updates to the Search Console Video indexing report
Video impressions overlay and an XML sitemap filter.
Google: If you redesign your site your rankings may go nuts
"Yes, this is probably super obvious to most of you reading this site but Gary dives a bit deeper."
Via Barry Schwartz
Make the switch to GA4, or Google will do it for you
Starting next month, advertisers should begin creating new Google Analytics 4 properties, or they'll be automatically configured.
Via Nicole Farley
AI chat for SEO: How I actually use Jasper at Jasper
Wondering how to use AI chat for SEO? Let's walk-through the Jasper SEO team's real-life use cases for Jasper Chat.
Via Krista Doyle
How to block ChatGPT from using your website content
ChatGPT gets access to website content to learn from it. This is how to block your content from becoming AI training data.
Via Roger Montti
JavaScript page performance problems
Martin Splitt and Bartosz Góralewics, CEO at Onely, chat in-depth about solving a web performance issue of a brand-new website.
Blue Array News 💙
Launch of 'Blue Array Ignite'
We're really excited to announce the launch of 'Blue Array Ignite'. Specifically designed to help startup & scale-up companies to drive organic growth.
Blue Array Ignite is an invite only 12-month cohort specifically designed to boost organic traffic for startup and scale-up companies. It’s perfect for young companies looking to start taking SEO seriously.
This could be for you if...
💙 You’ve completed an external funding round (Series A onwards preferred)
💙 Your business is under 5 years of age
💙 You currently employ less than 50 people
💙 You have an ‘implementer’ within your business
...and you've been invited to participate. However, if you think you've been overlooked and we'd work well together, please contact Liam Quinn who heads up the offering.
This is one of two very exciting new specialist service lines we're launching in Q1 at Blue Array SEO | B Corp. Find out more about Blue Array Ignite
Launch of 'Blue Array Performance'
Performance SEO™ is an exciting step forward for our agency, industry and customers. In an exclusive partnership with Similar.ai and leveraging the latest advancements in Artificial Intelligence and Machine Learning we can;
✅ Transfer cost benefits to our customers and finally begin making SEO performance-driven (customers pay on performance)
✅ Remove the dependency we have on customers to implement our recommendations with no-code SEO automation
✅ Clean up low-value pages, build new pages, update internal links and automate content creation all through a click of a button – A/B tests can be set up to measure the impact of such changes and roll back when needed
✅ Introduce proven ‘recipes’ (which have been successful for other customers)
✅ Do so much more than has ever been possible in the traditional agency model
Read more here
Blue Array wins the UK's most prestigious organic search award - Best Large SEO Agency!
The photo below shows only a fraction of the wonderfully talented people who do amazing work everyday here at Blue Array 🎉 💙. Congratulations dream team!
Well done also to Archie Keen, Michael Stepney and the team working with The Private Office (TPO) who brought home the Best Use of Search for Finance! 🏆
The 3rd edition of our Amazon best selling book has now been released!
Introducing "In-House SEO Success"! 💙
We’ve handpicked 28 of the very best in-house SEO experts to deliver the latest insights. Pick up your copy now on Amazon!
🎉 Part 1 of the refreshed SEO Managers Certification is here!
This new content is available to new & existing students, so if you've already completed the course, you'll automatically have access! ✅
Lifetime access means lifetime updates 💙
Become a Affiliate
Do you know someone in your network who would benefit from Blue Array's SEO services?
Are you an SEO freelancer with more work than you can handle?
Refer customers to Blue Array and earn 10% of the customers ongoing retainer for up to two years! On average that's £5,000 per referral!
https://www.bluearray.co.uk/referral-scheme/
We're Hiring
We’re hiring at Blue Array across the UK! We're looking for experienced SEO Managers, Technical SEO Specialists or Digital Marketing Managers looking to be fast-tracked into a specialist SEO role at Blue Array.
Partner content 🤝
Catch SEO issues before search engines do
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ContentKing keeps an eye on your site at all times and sends real-time alerts whenever something happens, so you have the opportunity to fix the problem before your rankings are impacted.
