SEO - After The Pandemic.

SEO After The Pandemic.

Thankfully, there appears to be some light at the end of the tunnel and as restrictions further ease life will slowly look a little more normal.

Search engine optimisation remains more important than ever, 

- many people say that the pandemic has changed the way that people will work and conduct their lives forever, and with more people searching online now than before SEO is even more crucial.

Those businesses that invested their time, effort and energy in improving their websites during the pandemic lockdowns are likely to be those that emerge quicker with better online visibility and more traffic.

No matter what industry you are in, maybe you are a local builder, looking to generate more business locally, an e-commerce retailer looking for clients around the world, a physical bricks and mortar business looking to start generating some sales online, or a new start-up looking for their first customers, SEO should be one of the first things that you consider investing in.

Over the medium to long-term search engine optimisation is proven to generate high quality leads at a lower cost than other forms of marketing, and with Google auctions becoming more competitive, and more costly, SEO is a great way to go.

It is true that there are many things that you can do yourself to help your website flourish in the new online world, but many people choose to engage the services of a professional SEO agency to take this weight off their mind.

Google now “rewards” those websites with better rankings which offer a better user experience, 

- so you should focus on expertly written content, improving your website load speed, and keeping your website bang up-to-date. 

Expertly written content of at least 500 words (and ideally 750 words or more) will help to influence your rankings and deliver more traffic.

- Improving website load times by just a second or so, will allow customers to make online purchases quickly and more efficiently but will also help to give your sites rankings a boost.

- Updating your blog or newspages every couple of weeks will also help your rankings, and will help to show potential customers visiting your website that you are very much open for business.

- Submitting your website to the major Internet directories can help to improve your presence online, generates more traffic to your website and in many instances creates a high quality back link, again another major ranking signal used by the search engines.

Some of these directories offer a free listing - some offer a premium or paid for listing which can include the opportunity for you to showcase your business with photographs, videos and even testimonials.

Generating online reviews helps to build trust and engagement with potential customers which can improve the level of conversions on your website.

Trust Pilot is one of the most recognised and powerful review sites, this can be a great way to give your business a boost whilst also improving the potential of increased conversions.

They offer a free and paid for plan, 

- in many instances the free plan is sufficient to get moving although the paid for version offers some automations and are more suitable for fast growing or scaling e-commerce sites.

The paid for plan allows you to display the latest reviews on your website and take advantage of dynamic widgets, many national brands have already recognised the power of harvesting and generating high-quality reviews too.

Reviews on both Trust Pilot and Google reviews (and some of the other major review platforms), can also help to influence your Internet search engine results, they can help to build a closer relationship with your customers and show potential customers that you are a genuinely professional business that cares.

It is a proven fact that high-quality online reviews will bring in new customers as they help to prove your trustworthiness and transparency.

This can be particularly important for a new start up or scaling business.

There are over 200 SEO ranking factors that help search engines determine if they should rank you, and where they should rank you, and search engine optimisation is essentially the process of ticking off as many of these so-called boxes as possible.

In summary SEO targets quality traffic and helps to build an inbound marketing strategy.

It stops you being reliant on the costly PPC approach and finds customers with high levels of intent. 

So no matter what stage your business is in, if you are looking for more customers, search engine optimisation is definitely something that you should consider, 

- we would be happy to arrange a free digital marketing consultation so get in touch if you would like to know more.

SEO After The Pandemic