The secrets to authentic and classy DM communication on LinkedIn that people just love (yes it's possible!)

Going further into my series of articles around what I've learned in the last seven years while making 7-figures and serving over 1,400 customers with my organic, elegant LinkedIn strategies...I can tell you that...

Lesson #4:

LinkedIn Messenger is your BIGGEST opportunity on LinkedIn - IF you know how to use it for authentic DM communication.

Most of the people on LinkedIn (yours truly included) cringe when they see a new LinkedIn message in their inbox, and it's understandable that they do because LinkedIn Messenger (and now FB Messenger and Instagram are catching up on the trend) is probably the biggest spam container you've ever seen in the online world.

Isn't it funny that the only place where you can get to the "big boys" (LinkedIn) is the same place where DM communication is on its absolute rock bottom?

LinkedIn Messenger is a place where 99% of business owners and marketers send unsolicited, spammy, salesy, manipulative messages, invites to webinars, events and so much more...that literally - no one cares about.

If you are using LinkedIn then you know what I am talking about - I can bet that around 70% of your LinkedIn inbox contains pure spam messages, 23% contains attempts to awkwardly chat with strangers with an intent to sell, and about 6% of your messages is some form of acceptable business DM communication.

That covers about 99% of your LinkedIn messages, so what is that 1%?

That 1% is called OPPORTUNITY.

Let me explain really quickly (you can nod as you read).

Everyone on the planet understands that communication is a skill, but when I say that, most of you think of:

• Business communication
• Team communication
• Partner communication
• Dating communication
• Parenting communication
• (Insert whatever here)

So, why is it so hard to accept the fact that business and social media DM communication requires skill as well?

When I started using LinkedIn Messenger, it was back in 2013., and I was using it to get in touch with nutritionists and politely ask if they'd help me out with the research I was doing for my web app at the time.

I got a huge amount of positive responses on my honest message because I was authentically communicating in the Messenger VS sending bulk messages to everyone - and I literally booked hundreds of research calls with my target market using LinkedIn.

But, even back then - LinkedIn was flooded with automation tools that were used to send bulk messages VS genuinely talking to people - it was almost like when you connect to someone you instantly subscribe to an annoying email list without an unsubscribe button.

(Isn't that annoying?)

Most marketers and business owners were justifying the usage of automation tools as saving time "contacting their leads" - when in a fact - it was and still IS a complete lack of interest for the other person combined with the absence of communication skills.

It's impersonal, rude, and annoying.

Using automation tools to annoy the shit out of people is an attitude, just like authentic DMing is, too.

And that's the truth.

I always resonated more with the "authentic DM camp", and the problem that I turned into the 1% opportunity is understanding that ANY communication, even the "business Messenger" communication requires skill if you want to be authentic, sound like you and still get the client.

Don't get me wrong - I have a business to run and of course, I wanted clients through LinkedIn and DMs.

But I wanted to sound like me, have an understanding of what I'm doing, protect my brand, wow the person I am talking to, and still be able to see whether the person on the other side of the keyboard is the right fit for me and my business.

I understood back then, using my experience with my approach to LinkedIn Messenger and the interviews, that Linkedin Messenger is a BIG opportunity (if not the biggest) that's completely untacked.

And when everyone zigged, I zagged.

While everyone was using automation tools and sending messages in bulk "filling their calendars with leads" I focused on learning and understanding what DM communication actually is and filling my calendar with just a few, perfect business owners I really wanted to work with, and vice-versa.

(Conversion was always awesome, by the way.)

Instead of asking how many leads did my "LinkedIn messaging campaign" convert, I asked questions like:

"How does the brain perceive communication? What happens when we communicate?"

"How can I enjoy the conversations with strangers like I do with my friends and still get the opportunity to work with them if I think they're perfect for my business? What's the difference in communication with a friend and a stranger?"

"How can I leave the other person in a DM conversation feeling empowered and with an impression of increase - but still qualify them for my business?"

"How can I build a path of the agreement in the DM communication, so if we get to a call - it's a natural expansion of the conversation that both enjoy and agree with?"

"How can I sound more like me, and get the communication to do the "selling" for me?"

So, what did I learn while talking to thousands of people in LinkedIn Messenger and building my Messenger framework?

Communication is always subconscious and vibrational.

First and foremost - Messenger and DM communication is a SKILL that needs to be learned, just like you need to learn how to drive a car.

We always think that just because we know how to write content or talk to our partners, or are great at sales - that we will know how to communicate in DMs well.

This is a BIG misconception.

Social media DMs, especially LinkedIn Messenger are a VERY specific environment.

You can't see the other person, but you can sense and feel their emotions and intentions - just like, when you walk into a room full of people you never met - you can feel if "something is off."

This gets me to the second point - communication, even in DMs is always subconscious and vibrational.

People you talk to in DMs sense your attitude, intentions, and how you feel. If you feel like crap and try to have a decent conversation with ANYONE, it'll probably end up badly.

Try feeling like crap and having an "authentic conversation" with people in DMs and you'll see what the response is going to be.

The reason most people are upset with spammy, impersonal messages is that they sense the attitude and lack of interest, even if you write how awesome their LinkedIn profile is.

People just know when you are bullshitting them.

Third thing - there are different stages and dynamics within any conversation - social media DMs included.

If you ever went on a date where you or someone jumped on the next stage of the conversation too early or the dynamic of the conversation was off - you know that you probably never saw that person again.

The same thing happens in social media DMs because the brain perceives communication in a specific way.

Every communication.

Fourth - there is a way to learn this skill, and it's called neuroplasticity.

Every type of communication can be learned.

Period.

So, if you want to be the 1% of the Elite DM communicators on LinkedIn (or anywhere else) and take on the opportunity that is here - sharpen your communication skills.

I talk more about how to do DM communication on LinkedIn here, so make sure you check it out.

if you have any questions about authentic and classy DM communication here on LinkedIn, feel free to send me an invite to connect or a question in the messenger.

In my next article, I'm going to talk more about what I learned about content creation on LinkedIn, and it's not going to be a bunch of BS you heard from everyone else, so make sure

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