Seasonal Peaks: Your Secret Weapon for Skyrocketing Sales

Hey Hanna Andersson team, let’s talk about the opportunities you might be leaving on the table.

Spoiler alert: there's a lot!

We’ve been diving deep into the search trend data, and guess what?

Your customers are giving you all the signals—you just need to be ready to catch them. Those seasonal spikes? They’re like neon signs flashing, "NOW’S THE TIME!" And the steady interest in your core products? That’s the foundation for year-round engagement.

Seasonal Peaks: Your Secret Weapon for Skyrocketing Sales

Let’s start with the showstopper—“family matching pjs.”

Every single year, this keyword does a backflip and skyrockets during the holiday season. We’re talking major spikes, like clockwork. Picture it: families across the country, cozying up in matching pajamas for their holiday photos. It’s a thing. And the data proves it. These spikes aren't just a trend—they're a tradition. It’s clear that if you want to win the holiday season, this is your golden ticket.

But here’s where it gets even better. Keywords like “organic baby clothes” and “neutral baby clothes” aren’t just playing the seasonal game—they’re in it for the long haul. These search terms have a steady heartbeat all year round, meaning your customers are out there searching, clicking, and (hopefully) buying no matter the season. Consistency is key here, and these keywords are your bread and butter for ongoing engagement.

And let’s not overlook “organic kids clothes” and “natural baby clothes.” While their search volumes might be lower, they’re holding steady. This signals a niche market that’s ripe for growth if you play your cards right.

How to Play It Smart: Strategic Moves for Maximum Impact

So, how do you make sure you’re capturing all this demand? Here’s the game plan:

• Seasonal Spike Strategy: When those spikes in “family matching PJs” start to show up, it’s time to go all in. These aren’t just subtle upticks—they’re major, predictable peaks that you can plan for. Think smart holiday campaigns, festive promotions, and dialing up your ad spend where it counts. Keep an eye on those seasonal search trends, adjusting your budget in real-time (daily or even hourly!) so you’re investing more when your customers are in market to buy, and pulling back during quieter moments. This is when you need to be front and center, ready to meet demand.

• SEO That Sticks: For those steady-eddy keywords like “organic baby clothes” and “neutral baby clothes,” it’s all about being consistent. These keywords are your bread and butter, with consistent interest year-round. Keep your SEO game strong—refresh your meta descriptions, headers, and content to stay on top of the search results. The goal? Make sure when someone’s looking for these products, you’re the brand they find.

Data-Driven Decisions: Your Roadmap to Better ROI

Aligning your marketing strategies with these insights, you’re not just keeping up—you’re staying ahead. With the right mix of targeted campaigns, killer SEO, and smart budget allocation, you’ll be set to capture demand when it’s at its peak and keep the momentum going all year long.

Ready to Level Up?

So, Hanna Andersson team—are you ready to align your budget with what your customers are telling you? We’d love to chat about how you can use these insights to drive better results and capture more demand.

Let’s make your marketing as dynamic as your brand.

Aimée Lapic Grace Wong Trevor Koons

Disclaimer: The data and insights shared in this article are based on publicly available information and are used here for illustrative purposes to discuss potential marketing strategies.