Is Salesforce Generative AI Safe For Businesses?

Is Generative AI in Salesforce the most captivating innovation of this decade? It's piquing the interest of businesses across diverse industries and prompting questions about whether its use could potentially jeopardize the data and erode customer trust.

All this narrows us down to one of the most frequently asked questions: Is the Future of Business Secure with Salesforce Generative AI? 

Welcome back to my Newsletter, where I share insights into what's cooking new in Salesforce. This time, the hot headline of discussion is Salesforce Generative AI.

Get to know whether or not you can rely on this new innovation from Salesforce. 

Salesforce Generative AI or Generative CRM: What is it exactly? 

In the Salesforce ecosystem, AI has been in use since 2014. However, in March 2023, Salesforce introduced Einstein GPT, the World's First Generative AI for CRM, at TrailblazerDX23. 

Salesforce expanded its AI offerings with AI Cloud, which includes versions of Einstein GPT. It leverages Data Cloud and public data to generate content for Customer 360, aligning with Salesforce's values of inclusivity, responsibility, and sustainability.

Imagine Generative CRM as your digital assistant, freeing you from mundane tasks and empowering you to focus on more critical endeavors. Its rapid internet scouring and data analysis make it a valuable asset for crafting superior responses, especially in customer service interaction

So, what other Einstein GPT versions does Salesforce have under AI Cloud? 

GPTs in AI Cloud

Currently, with AI Cloud, you will get six GPTs (more are coming under the umbrella), which are: 

• Sales GPT for Powering Sales Success

Sales GPT provides reliable AI that empowers sales teams to enhance their strategies and sell smarter, faster, and more efficiently. Sales GPT offer features like Sales Assistant, Einstein Relationship & Conversation Insights, Sales Emails, etc.

• Service GPT for Delivering AI-Backed Experiences to Customers

Service GPT is a powerful tool that assists service teams by automating repetitive tasks. With features like Personalized Service Replies, Work summaries, Mobile work briefings, it enables them to prioritize the cultivation of robust and meaningful customer connections.

• Commerce GPT for Excelling eCommerce with AI 

Commerce GPT boosts business efficiency by automating personalized customer experience. It creates tailored product recommendations from customer data through Generative product descriptions, Einstein product recommendations, and Einstein commerce insights and offers GPT-guided e-commerce strategies to achieve business objectives.

• Marketing GPT: Your AI Marketing Wizard

Marketing GPT enables marketers to create large-scale personalized content and campaigns. With Marketing GPT, businesses get to enjoy features like segment creation, AI-powered data integration, journey optimization, content creation, and selection and seamlessly connect with customers across various channels. 

Not only these four, Salesforce gave its customers many more GPTs like Tableau and Slack GPT, and planning to introduce 16 more AI innovations shortly. These AI tools ensure businesses utilize the power of generative artificial intelligence in their respective requirements.  

Watch our webinar to know what good these GPTs will bring to your business operations and how to use them effectively to drive quicker results. 

Salesforce Generative AI Is Alluring. But Is it Safe?

With constant innovation and product launches in Salesforce’s AI segment, businesses are often encountering several questions related to the privacy and security of their data. 

• Is Generative AI for CRM capable of protecting our data from cyber breaches?

• Does Salesforce Einstein GPT retain our data if we decide to use it?

• Is it following appropriate laws, regulations, and policies pertaining to data security? 

To address this curiosity, Salesforce introduced the Einstein GPT Trust Layer that aims to prevent large-language models from retaining sensitive customer data.

Let's get a quick roundup on the Salesforce Einstein GPT Trust Layer. 

Einstein GPT Trust Layer

Einstein GPT Trust Layer ensures that the data used by generative AI is encrypted and protected from unauthorized access or leakage. It also allows customers to control who can access and use generative AI within their organization.

Trust Layer makes it easy for organizations and customers to share information without worrying as it strictly follows a zero-data retention policy. Your data stays safe within Salesforce, and you can use it securely for prompts. 

It keeps sensitive data separate from LLM, giving you control over your data when using generative AI. Here is the data flow presenting how the Trust Layer works in Salesforce Einstein GPT, ensuring stringent zero-data retention: 

The Einstein GPT Trust Layer sets a substantial standard for secure generative AI in business.

Key Takeaway

As far as I am aware, AI will be one of the most promising and prominent climaxes in tech innovation. And regardless of our differing opinions, Generative AI is undoubtedly the future of Salesforce. It empowers businesses with the magic of artificial intelligence and positions them a step ahead of the competition.

Best Regards,

Shrey Sharma. 

P.S. Still Have some doubts about Salesforce AI’s potential. Let's connect & clear them all! 

Trusted Generative AI with reliable architecture and our experts: we all got your back. 

Crafting the Secure Future of your Business: Generative AI with Trust, Architecture, and Cyntexa’s Expertise.