Sales Navigator Hack - Find Twice As Many Prospects Creating Your Search This Way

Finding prospects by job title is a straightforward process - you start to enter the job title in a Sales Navigator search and pick the most relevant one from the dropdown menu:

Seems easy enough, doesn't it?

But there's a problem!

If you scroll through the list of names you will start seeing irrelevant job titles like these:

Why does this happen?

It's all to do with Boolean format (go and Google it) - in simple terms when you enter a job title like Marketing Director, LinkedIn will go off and find everybody who has the word "Marketing" in their title and everybody who has the word "Director" in their job title.

This makes for some interesting combinations, for example:

• Communications Director

• Growth Director

• IT Director

• Marketing Assistant, etc

None of which have anything to do with Marketing Director.

So How Do We Fix It?

Fortunately there is a very simple fix - enter the job title in double quotes:

Then press ENTER (don't select from the dropdown list).

The double quotes instruct LinkedIn to look only for job titles that contain the phrase contained within them, in this case "marketing director"

Apply this process to your Sales Navigator searches and you will get more relevant prospects.

Need some help?

If you want to find out how to get more leads, prospects and sales from LinkedIn, you may be interested in my free community on Skool.