The "Rule of 7" is a Misnomer...

The "Rule of 7" is a misnomer...

I was having a conversation with someone about effective advertising practices and he mentioned the rule of 7 and I explained that actually it is (or should be The Rule of 27)...

The conversation went something like;

Have you ever wondered how much advertisement you have to place before there are enough impressions absorbed by your potential customers to make your brand finally stick? Well that is what the Marketing Rule of 27 is all about.

A study found that, to gain just one good impression in the mind of your customer, you have to place an ad three different times because the chance of your target seeing any ad is one out of three.

Another interesting component of the study indicated that to be able to really lock the brand into the mind of your customer, they have to receive that good impression nine times. When you do the math, 9 x 3 = 27, and that is where the name Marketing Rule of 27 comes from.

This means from an advertising perspective you have to ensure your message is generated 27 times so it will resonate with and be retained by potential customers. 

Just a thought...