Raymond Yanni, Agrumaria Reggina's General Manager for MEA, highlights the importance of Citrus Investment in Egypt

I am thrilled to be a part of this significant investment initiative in the Middle East and Africa (MEA) region. I would like to take a moment to highlight a few key points regarding the importance of this strategic move, particularly as it relates to the growth opportunities in Egypt.

 The Importance of Citrus Investment in Egypt:

1. Value Addition: The establishment of orange processing lines allows Egypt to add significant value to its raw orange production. By processing oranges into products like juice, concentrate, and essential oils, Egypt can enhance the economic value of its orange production. This transformation not only increases profitability but also creates a more resilient supply chain.

2. Economic Impact and Job Creation: Investing in orange processing lines can have a profound impact on the local economy. Processing plants generate direct employment opportunities in areas such as manufacturing, quality control, and logistics. Additionally, there are indirect job creation benefits in agriculture, transportation, and packaging. This multiplier effect can stimulate local economies and contribute to overall economic growth.

3. Export Opportunities: Egypt’s strategic location and trade agreements offer access to international markets. The establishment of efficient orange processing lines can boost Egypt’s export potential, positioning it as a key player in the global fruit processing market. According to the Global Trade Atlas, Egypt’s fruit juice exports have been growing, with a notable increase in demand from markets in Europe, the Middle East, and Asia.

4. Food Security and Sustainability: Processed orange products have a longer shelf life than fresh oranges, which can help stabilize supply and reduce food waste. This contributes to food security and supports sustainable agricultural practices by creating a more stable demand for oranges throughout the year.

 Agrumaria Reggina Investment in Egypt offers significant strategic advantages, including value addition, job creation, and enhanced export opportunities. As Egypt’s economy continues to grow and urbanize, the demand for processed fruit products is expected to rise, making this an opportune time to invest. By capitalizing on Egypt’s strengths in orange production and leveraging its economic growth, Agrumaria Reggina can contribute to the country’s development while reaping substantial economic benefits.

Raymond Yanni General Manager - MEA