🌟 Polaroid snaps attention inside new adventure game?!

Welcome back to the September’s edition of our High Scores newsletter. As always, have a browse through the TLDR links below and scroll to the bottom for our favorite campaign highlight this month.

Don't forget to check out the Trending Games segment of our newsletter, where we highlight under-the-radar video game opportunities for brands and advertisers utilizing the real-time data of over 100M monthly active gamers on our Overwolf platform. Scroll down for more and enjoy!

Highlights in this month’s email 👇

🏍️ PUBG Mobile & Indian Motorcycle bring iconic motorcycles into battlegrounds

 🚨 Riot Games taps Linkin Park for 2024 League of Legends Worlds Anthem

⛳ Topgolf swings into Fortnite with new hole-in-one creative map

🚗 Volkswagen partners with AirConsole for in-car gaming experience

🏢 Florida International University & Alienware open out-of-world esports lounge

September 2024 Highlights

🏈 NFL & Voldex join forces for NFL Universe Football on Roblox

Read more here.

🏍️ PUBG Mobile & Indian Motorcycle bring iconic motorcycles into battlegrounds 

Read more here.

🎮 Gamin Gladiators forge new partnership with SteelSeries

Read more here.

🥤 G Fuel & FaZe Clan reunite with fresh sponsorship deal

Read more here.

🚨 Riot Games taps Linkin Park for 2024 League of Legends Worlds Anthem

Read more here.

⚓️ CORSAIR announces multi-year partnership with Call of Duty franchise

Read more here.

⛳ Topgolf swings into Fortnite with new hole-in-one creative map

Read more here.

🌍 Comic Relief US launches Roblox game to build virtual communities

Read more here.

🍔 Genshin Impact teams up with McDonald's for a tasteful collaboration

Read more here.

🚗 Volkswagen partners with AirConsole for in-car gaming experience

Read more here.

🏢 Florida International University & Alienware open out-of-world esports lounge

Read more here.

🕹️ Lexip & Ubisoft join hands for Assassin’s Creed Shadows gear

Read more here.

Our Editor’s Pick

📸 Polaroid & Dr. Martens step into Life is Strange: Double Exposure

With the highly anticipated Life is Strange: Double Exposure on the horizon, the legendary brands Polaroid and Dr. Martens are set to make their mark in-game by featuring their iconic products in a collaboration that just makes perfect sense. As fans of the first installment know, Life is Strange has a heavy focus on photography, and in the upcoming sequel, the main character, Max, will now wield a Polaroid Now Generation-2 iType camera to capture in-game images in that timeless aesthetically-imperfect Polaroid style. Adding to the look, players can also spot the distinctive yellow stitching on Max's boots, as she’ll don a classic pair of Dr. Martens 1460 Smooth leather cherry red boots while going about solving mysteries in the grimy town of Arcadia Bay.

The integration of Polaroid and Dr. Martens in Life is Strange: Double Exposure is a perfect example of in-game product placement done right. Both brands introduce products that feel like natural extensions of Max’s character, with Polaroid’s classic aesthetic fitting seamlessly into the game’s style and her passion for photography along with the Dr. Martens’ boots perfectly capturing her rebellious, independent spirit. Brands can learn from this, as finding the perfect game for an ideal product placement can help double the exposure in a way that does not distract players or feels too forced.

Read more here.

📈 Trending Games on Overwolf

In this segment, we used the real-time data of the 100M+ monthly active gamers on our Overwolf platform to identify trending games opportunities for brands and advertisers.

These are trending games that have seen the biggest rises in player count and hours spent in-game, presenting a huge opportunity for crafty marketeers looking to be on-the-pulse with the gamer audience.

🎯Deadlock

Deadlock is the latest game in development by Valve, the prestigious company behind Steam, and some of the most influential titles in gaming, such as Portal, Half-Life, and Counter-Strike. Despite unreleased and only available as a closed beta, the game has already attracted a massive audience, in large part for being a rare new release by Valve, but also for its unique blend of strategic MOBA elements with fast-paced shooter mechanics, offering players a fresh and immersive experience.

Read more here.

⚒️ Warhammer 40000: Space Marine 2 

Warhammer 40000: Space Marine 2 is the second installment of the first well-regarded and critically acclaimed Space Marine title. The game was launched on the 9th of this month and has already established itself as the most-played Warhammer game in terms of peak concurrent player numbers on Valve's platform, peaking at 225,000 on Steam. This hype, however, should not come as a surprise, as it is a Warhammer title after all—backed by one of the largest and most dedicated fan bases in all of pop culture.

Read more here.

☔ Risk of Rain 2

Risk of Rain 2 is a 2019 rogue-like game praised for its exciting, fast-paced gameplay and fun co-op experience. It has been attracting a lot of attention lately following the release of its latest DLC, Seekers of the Storm. This new DLC brings a whole new storyline, allowing players to explore ancient regions, face powerful new enemies, and unlock new survivors and items, adding even more variety and depth to the game's already extensive world.

Read more here.

🎨 How Can Brands Capitalize?

Advertisers would do well to design custom ads in the style of each game’s lore, run competitions and even branded mods, utilizing platforms like Overwolf who are able to directly reach and engage these players during rich playtime.

If you need help targeting these specific audiences don’t hesitate to reach out to our sales team. We’re trusted by global brands and agencies such as P&G, Dr Pepper, AMD, Monster Energy, Nissan, KFC, WPP, Dentsu, Havas and more. Learn about us here.

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So if you’re feeling generous, please share us with your colleagues, clients, partners and anyone else you think will find our monthly insights valuable: https://highscores.overwolf.com

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