Place Branding that Attracts Talent

Make no mistake, skilled workers, entrepreneurs, and members of the creative class represent the heart of a strong local economy.

So, creating an attractive environment that draws skilled workers and creatives is essential to effective place branding strategies that make places thrive.

With the expansion of remote employment and the freedom this has afforded employees, artisans, and small business owners to live anywhere they please, cities, towns and states have had to start thinking more about how to attract workers. The typical old-school office parks with easy highway access? These don’t cut it anymore. Places that want to expand their impact and grow their workforce need to think about how to make their spot inclusive, functional, and fun.

What this means can be boiled down to five high-level concepts: diversity, walkability, affordability, green space, and mixed-use neighborhoods. If you haven’t been focusing on all five of these, it’s time to rethink your strategy.

Inclusive Place Making Leads to Civic Renewal | NewGeography | newgeography.com

What this piece tells us is something more profound than you might think at first glance: great place making isn’t just bout great architecture and night life, it’s about the authentic brand story you tell. It’s about showing residents and constituents that you care about the community and that you want to strengthen it with strategies and services that unite behind a unifying vision of place.

When you do that, only then can you stimulate growth, build the economy, and innovate.

TopRight is a firm with experienced placemakers who work hand-in-hand with the nation’s leading place branders. Contact us about place branding by filling in the form below. And if you’re curious to hear more from our place brand leaders, contact TopRight here or sign up for the TopRight blog.