10 Best Pipedrive Alternatives & Competitors [Free & Paid]

Pipedrive is a popular CRM known for its visual sales pipeline and ease of use, making it a go-to for many small to medium-sized businesses.

However, while Pipedrive excels in simplicity, some users may find its lack of advanced features, customization, or integrated tools to be limiting as their business grows.

That’s where Pipedrive alternatives come into play.

Many Pipedrive competitors can fill the gap whether you're looking for more advanced features, better pricing, or enhanced marketing capabilities.

In this article, we’ll explore the best Pipedrive alternatives and competitors to consider, comparing their features, pricing, and unique advantages over Pipedrive.

10 Best Pipedrive Alternatives and Competitors [Free & Paid]

1. GoHighLevel

GoHighLevel is a powerful, all-in-one platform designed for marketers, agencies, and small businesses looking for a comprehensive CRM and marketing solution. It's the most complete and best Pipedrive alternative available.

HighLevel combines CRM with email marketing, funnel building, and automation tools, making it ideal for businesses that need more than just sales pipeline management.

Features:

• Integrated sales and marketing platform: Combines CRM with email marketing, SMS marketing, and landing page builders.

• Funnel builder: Build custom sales funnels and track performance.

• Automation tools: Automate marketing campaigns, follow-ups, and lead nurturing.

• Client management: Full client management and retention tools.

• Lead generation: Capture, track, and nurture leads effectively.

• Customizable workflows: Automate tasks with advanced workflows.

• White-label options: Agencies can rebrand the platform as their own.

Unique Benefits:

• Provides a complete CRM and marketing solution in one platform.

• Customizable workflows for personalized customer journeys.

• White-label options make it ideal for marketing agencies.

• Advanced lead tracking and nurturing features.

• Strong community support and resources.

Advantages of GoHighLevel over Pipedrive:

• More comprehensive marketing tools (email, SMS, and funnels).

• Advanced automation features that go beyond basic pipeline management.

• White-label options, which Pipedrive lacks.

• It possesses funnel-building tools not available in Pipedrive.

• More suited for marketing agencies with multiple clients.

Pros:

• All-in-one platform combining CRM, marketing, and automation tools.

• Great for agencies with white-label options.

• Robust automation and workflows.

• Advanced funnel builder.

• Integrated SMS marketing.

Cons:

• Steeper learning curve than Pipedrive.

• When compared to Pipedrive, GoHighLevel has a higher starting pricing plan.

Pricing: Starts at $97/month.

Get Started With GoHighLevel For Free

2. HubSpot CRM

HubSpot CRM is an industry leader and one of the best-known alternatives to Pipedrive.

HubSpot offers a robust free CRM along with a suite of advanced marketing, sales, and service tools that can grow your business. It stands out as the best free Pipedrive alternative.

It’s ideal for businesses seeking a highly customizable CRM with integrated marketing automation tools.

Features:

• Contact management: Easily manage contacts, companies, and deals.

• Sales pipeline: Visual sales pipelines for tracking deals.

• Email marketing: In-built email marketing tools for campaigns.

• Marketing automation: Automate workflows and nurture leads.

• Reporting and analytics: Detailed analytics for sales performance and campaign success.

• Live chat and ticketing: Customer service tools to manage support tickets and live chat.

Unique Benefits:

• Scalable from a free plan to highly customizable enterprise solutions.

• Seamless integration with HubSpot’s marketing, sales, and service tools.

• Intuitive and easy-to-use interface.

• Great for small businesses but scalable for enterprises.

• Free plan is one of the most generous in the industry.

Advantages of HubSpot over Pipedrive:

• Free CRM with unlimited users (Pipedrive lacks a free plan).

• Offers both CRM and marketing automation in one tool.

• Advanced reporting and analytics are superior to Pipedrive.

• HubSpot’s email marketing tools are built-in (Pipedrive requires third-party integrations).

• Better suited for businesses that need both sales and marketing tools in one platform.

Pros:

• Generous free tier for small businesses.

• Excellent marketing automation tools.

• Robust integrations with other platforms.

• Scalable with advanced features as your business grows.

• Intuitive user interface.

Cons:

• Pricing for advanced features can be high.

• May offer more features than smaller businesses need.

Pricing: Free plan available; paid plans start at $50/month.

Get Started With HubSpot CRM For Free

3. GetResponse

GetResponse is a versatile marketing automation tool with integrated CRM functionalities.

While primarily known for email marketing, its CRM features make it a worthy Pipedrive competitor for small businesses looking to combine sales and marketing efforts.

Features:

• Email marketing: Robust email marketing campaigns with automation.

• Sales pipeline: Customizable pipelines to track leads and deals.

• Landing pages: Built-in landing page creator for lead generation.

• Marketing automation: Visual workflows to automate follow-ups and campaigns.

• Webinars and forms: Tools to engage with and capture leads.

• Customer segmentation: Organize leads into segments for personalized communication.

Unique Benefits:

• Combines CRM, email marketing, and automation into one platform.

• Strong email marketing tools with robust automation capabilities.

• Webinar and landing page tools not typically found in traditional CRMs.

• Affordable pricing, especially for small businesses.

• Visual workflow builder for easy marketing automation.

Advantages of GetResponse over Pipedrive:

• Includes email marketing and automation, which Pipedrive lacks.

• Webinar and landing page creation tools for lead generation.

• More affordable pricing for small businesses.

• Strong marketing automation features.

• Easier to manage marketing campaigns within the CRM.

Pros:

• Excellent email marketing tools and automation.

• Affordable pricing with a free tier.

• Great for small businesses and startups.

• All-in-one solution for CRM and marketing needs.

• Webinars and landing pages are useful additions.

Cons:

• CRM features are not as advanced as dedicated platforms.

• Not as customizable as other CRMs.

Pricing: Starts at $15/month.

Get Started With GetResponse For Free

4. Monday.com

While primarily a project management tool, Monday.com offers CRM functionalities through its customizable boards, making it a flexible solution for businesses looking for a visual CRM.

It’s ideal for companies that need more than just a CRM, offering a robust project management system alongside CRM capabilities.

Features:

• Customizable boards: Organize tasks, leads, and deals in visual boards.

• Sales pipeline: Customizable sales pipeline to track deals.

• Project management: Full project management tools to manage workflows.

• Automation: Automate repetitive tasks and notifications.

• Reporting and analytics: Track sales performance and team productivity.

• Integrations: Seamless integrations with popular tools like Slack, Zoom, and Google Workspace.

Unique Benefits:

• Combines project management and CRM into one platform.

• Visual boards make it easy to track progress and manage leads.

• Strong automation capabilities for repetitive tasks.

• Ideal for teams that need CRM and project management in one.

• Fully customizable, so it works for a wide range of industries.

Advantages of Monday.com over Pipedrive:

• Project management tools are not properly developed in Pipedrive.

• Visual, customizable boards for easy deal and task management.

• More flexible and customizable than Pipedrive.

• Better suited for teams needing both CRM and project management.

• Stronger automation for managing repetitive tasks.

Pros:

• Customizable workflows and boards.

• Combines CRM and project management.

• Great for teams needing collaboration tools.

• Robust automation features.

• Integrates with a wide range of third-party tools.

Cons:

• Can be overwhelming for businesses just needing a CRM.

• Pricing can get expensive for larger teams.

Pricing: Starts at $10/user/month.

Get Started With monday.com For Free

5. Keap (formerly Infusionsoft)

Keap is a CRM and marketing automation platform designed specifically for small businesses.

It emphasizes the importance of automating repetitive tasks while helping users manage contacts, track leads, and nurture them with personalized follow-ups.

It’s a powerful competitor to Pipedrive with a strong focus on automation and sales growth.

Features:

• Lead capture: Automatically capture and track leads from various sources.

• Email and SMS marketing: Integrated tools for creating and sending campaigns.

• Automation builder: Design custom workflows to automate follow-ups and tasks.

• Appointment scheduling: Built-in scheduler to manage client meetings.

• Sales pipeline: Manage and track deals visually.

• Landing pages: Create and manage landing pages for lead generation.

• Payment processing: Integrates with payment systems for invoicing and receiving payments.

Unique Benefits:

• Combines CRM with strong marketing automation features.

• Focuses on helping small businesses grow by automating repetitive tasks.

• Includes payment processing, which is not found in Pipedrive.

• Simple lead capture and follow-up automation tools for ease of use.

• Excellent for businesses that require appointment scheduling and invoicing alongside CRM functions.

Advantages of Keap over Pipedrive:

• Built-in email and SMS marketing automation (Pipedrive requires integrations).

• Includes payment processing and invoicing, which Pipedrive does not offer.

• Stronger lead capture and follow-up automation tools.

• Better for businesses that need appointment scheduling.

• Combines sales and marketing automation in one place, making it more comprehensive.

Pros:

• Robust marketing and sales automation features.

• Great for small businesses needing simple lead management and follow-up.

• Appointment scheduling and payment processing tools.

• All-in-one platform for CRM, marketing, and invoicing.

• Easy to use for those new to CRM software.

Cons:

• May not be as feature-rich for larger teams with complex workflows.

• Pricing can be steep for startups or solo entrepreneurs.

Pricing: Starts at $129/month for the Pro plan.

6. Vendasta

Vendasta is a platform that offers a wide range of tools for sales, marketing, and customer management, specifically designed for marketing agencies and local businesses.

Vendasta’s white-label capabilities allow businesses to rebrand and resell its tools, making it a unique competitor in the CRM space, especially for agencies looking to provide a comprehensive CRM solution to their clients.

Features:

• Sales CRM: Manage leads and track deals with a customizable sales pipeline.

• Marketing automation: Tools for automating marketing campaigns across multiple channels.

• Client management: Manage clients and automate recurring tasks.

• Reputation management: Track online reviews and manage reputation.

• White-label solutions: Rebrand the platform and offer it as your own.

• Project management: Track projects and collaborate with teams.

• Reporting and analytics: Advanced analytics for tracking sales performance and marketing efforts.

Unique Benefits:

• White-label option makes it perfect for agencies wanting to resell a CRM.

• Combines CRM, marketing automation, and reputation management in one tool.

• Ideal for managing multiple clients and scaling services.

• Strong reputation management tools not found in Pipedrive.

• Great for agencies offering digital marketing services to clients.

Advantages of Vendasta over Pipedrive:

• White-label capabilities make it ideal for agencies (Pipedrive lacks white-labeling).

• Includes project and client management tools, which are not part of Pipedrive.

• Offers built-in reputation management tools.

• Comprehensive platform for CRM, marketing, and reputation management.

• More scalable for agencies managing multiple clients.

Pros:

• Perfect for marketing agencies with white-label options.

• Combines CRM, marketing, and project management.

• Excellent reputation management tools.

• Great client management and automation features.

• Advanced reporting and analytics.

Cons:

• Pricing can be high for smaller businesses.

• Complex setup for those unfamiliar with white-labeling.

Pricing: Starts at $42/month.

7. Zoho CRM

Zoho CRM is one of the most comprehensive and customizable CRM platforms available.

It offers a broad suite of tools that can rival Pipedrive, with a focus on automation, AI-driven insights, and scalability. Zoho’s ecosystem of apps makes it ideal for businesses looking for an all-in-one solution.

Features:

• AI-powered sales assistant (Zia): Provides insights and automates tasks.

• Sales automation: Automate follow-ups, lead scoring, and tasks.

• Customizable modules: Customize CRM features to fit your business.

• Multichannel communication: Manage email, phone, social media, and chat from one platform.

• Advanced reporting and analytics: Customizable reports and dashboards.

• Workflow automation: Automate repetitive tasks and processes.

• Marketplace integrations: Access to thousands of integrations and extensions.

Unique Benefits:

• Highly customizable to suit various business needs.

• AI-powered insights and automation (Zia) provide actionable data.

• Seamless integration with other Zoho products (Zoho Books, Zoho Desk, etc.).

• Great for businesses looking to scale and automate their CRM.

• Affordable pricing, especially for small businesses.

Advantages of Zoho CRM over Pipedrive:

• More customizable features and modules.

• Built-in AI assistant for task automation and insights.

• Multichannel communication tools not available in Pipedrive.

• AI-powered insights provide deeper automation and analysis capabilities.

• Multichannel communication tools (email, social, phone, chat) in one platform.

• Access to a large ecosystem of other Zoho products, making it more versatile.

• Superior workflow automation and task management features.

• Pricing tiers are generally more affordable for smaller businesses, especially considering the number of features.

Pros:

• Highly customizable and scalable for various business sizes.

• Includes advanced AI-driven tools like Zia for sales insights and task automation.

• Excellent multichannel communication support for holistic customer interactions.

• Seamless integration with other Zoho products.

• Powerful workflow automation features.

Cons:

• The sheer volume of features can be overwhelming for smaller teams.

• Some users find the interface less intuitive compared to other CRMs.

Pricing: Free plan available; paid plans start at $12/user/month.

8. Salesflare

Salesflare is a simple yet powerful CRM designed for small to medium-sized businesses.

Its automation-focused approach helps sales teams reduce manual data entry by automatically collecting information from various sources, making it an attractive alternative to Pipedrive for teams seeking a lightweight CRM with automation features.

Features:

• Automated data entry: Automatically captures and organizes data from emails, meetings, and calls.

• Pipeline management: Visual pipeline to track deals and monitor progress.

• Contact management: Centralized contact database with auto-enrichment.

• Email integration: Integrates with Gmail and Outlook for email tracking and follow-ups.

• Sales automation: Automate follow-ups and reminders.

• Reporting and insights: Track team performance and sales metrics.

• Lead scoring: Automatically score leads based on engagement.

Unique Benefits:

• Focuses heavily on reducing manual data entry for sales teams.

• Auto-enrichment of contact information saves time.

• Simple and intuitive interface with minimal setup.

• Great for small teams looking for automation without the complexity.

• Automated lead scoring for better sales prioritization.

Advantages of Salesflare over Pipedrive:

• Automated data entry features not found in Pipedrive.

• Contact auto-enrichment saves time on manual input.

• Simple, intuitive interface compared to Pipedrive’s more complex setup.

• Built-in email tracking and integration with Gmail/Outlook.

• Automated lead scoring for more effective sales processes.

Pros:

• Extremely user-friendly and easy to set up.

• Automated data entry saves time and reduces errors.

• Integrates with popular email platforms.

• Strong lead scoring and sales automation tools.

• Affordable pricing for small businesses.

Cons:

• Lacks some advanced customization options.

• Not as feature-rich for larger teams needing complex workflows.

Pricing: Starts at $29/user/month.

9. Insightly

Insightly is a versatile CRM platform that integrates CRM with project management tools, making it ideal for businesses that need to manage sales and projects in one platform.

Insightly provides robust automation, relationship management, and reporting features, which can be beneficial for businesses looking for an all-in-one solution that Pipedrive doesn’t offer.

Features:

• Lead and contact management: Track leads, contacts, and organizations in one platform.

• Project management: Manage projects and tasks within the CRM.

• Email marketing: Built-in email marketing tools for campaigns and follow-ups.

• Workflow automation: Automate tasks, follow-ups, and reminders.

• Customizable dashboards: Create custom dashboards and reports to track performance.

• Mobile app: Access the CRM on the go with a robust mobile app.

• Integrations: Integrates with popular tools like Google Workspace, Outlook, and Mailchimp.

Unique Benefits:

• Combines CRM and project management in one platform.

• Customizable dashboards allow for personalized reporting and insights.

• Workflow automation helps reduce manual tasks and improve efficiency.

• Includes email marketing tools for lead nurturing and campaign management.

• Strong integration capabilities with popular third-party tools.

Advantages of Insightly over Pipedrive:

• Built-in project management tools not found in Pipedrive.

• More advanced automation for workflows and tasks.

• Customizable dashboards for tracking performance.

• Email marketing tools integrated into the CRM.

• Better suited for businesses needing both CRM and project management.

Pros:

• Combines CRM and project management into one platform.

• Customizable reporting and dashboards.

• Strong workflow automation features.

• Built-in email marketing tools.

• Excellent integration capabilities with third-party apps.

Cons:

• Can be overwhelming for smaller teams or those needing just a CRM.

• Pricing can be higher than other alternatives.

Pricing: Starts at $29/user/month.

10. Capsule CRM

Capsule CRM is perfect for small businesses or freelancers who need a simple, easy-to-use CRM to manage contacts and sales.

Capsule provides essential CRM functionalities without overwhelming users with unnecessary features, making it suitable for those who find Pipedrive's extensive toolset too complex or feature-heavy.

It offers a clean interface with customizable features to cater to a range of business needs.

Features:

• Contact management: Manage and organize contacts with tags, custom fields, and categories.

• Sales pipeline management: Visual pipeline to track deals across stages.

• Task and calendar management: Set tasks, appointments, and reminders.

• Customization: Add custom fields, pipelines, and categories to tailor the CRM to your business needs.

• Email integration: Direct integration with Gmail, Outlook, and other popular email clients for seamless communication.

• Mobile app: Fully functional mobile app to manage your CRM on the go.

• Third-party integrations: Integrates with popular tools like Google Workspace, Mailchimp, Xero, and more.

Unique Benefits:

• Extremely easy to use and quick to set up.

• Offers essential CRM features without overwhelming users with unnecessary tools.

• Affordable for small businesses and freelancers who don’t need a complex CRM.

• Offers a free plan, which is perfect for smaller teams or solo entrepreneurs.

• Mobile-friendly, making it a good fit for teams that need CRM access on the go.

Advantages of Capsule CRM over Pipedrive:

• Simpler and more streamlined interface for easier navigation.

• More affordable, especially for small businesses and startups.

• Easier to set up with a lower learning curve compared to Pipedrive.

• Capsule has better integration options for small businesses (e.g., accounting tools like Xero).

• Capsule offers a free version, whereas Pipedrive does not.

Pros:

• User-friendly and simple interface.

• Customizable to suit small business needs.

• Affordable pricing and a free plan available.

• Great mobile app for CRM management on the go.

• Excellent integration with third-party apps.

Cons:

• Lacks advanced features for larger businesses or teams with complex needs.

• Reporting and analytics are more basic compared to Pipedrive.

• No built-in email marketing or automation tools.

Pricing: Free plan available for up to 250 contacts; paid plans start at $18/user/month.

Conclusion

Each of these Pipedrive alternatives and competitors offers its own unique set of features and benefits, catering to different business needs. However, GoHighLevel stands out as the most complete and sophisticated of them all.

Depending on the size, goals, and specific industry requirements of your business, one of these alternatives could offer better flexibility, pricing, and scalability than Pipedrive.

Frequently Asked Questions

What are the best Pipedrive alternatives for small businesses?

Some of the best Pipedrive alternatives for small businesses include:

• HubSpot CRM: Offers a robust free plan and easy scalability.

• GoHighLevel: Ideal for agencies and small businesses, it combines CRM with marketing tools.

• Monday.com: Combines CRM with project management.

• Keap: Excellent for small businesses focused on sales automation and email marketing.

• Zoho CRM: Offers great customization and is affordable for small teams.

Why should I consider switching from Pipedrive to another CRM?

Switching from Pipedrive may be beneficial if:

• You need advanced marketing automation tools.

• You require project management capabilities alongside CRM.

• Your business is growing, and you need a more scalable or customizable CRM.

• You need built-in email marketing or more detailed reporting.

Is there a free alternative to Pipedrive?

Yes, several CRMs offer free plans as alternatives to Pipedrive:

• HubSpot CRM: Offers a comprehensive free plan with CRM, marketing, and sales tools.

• Zoho CRM: Has a free version for small teams.

• Bitrix24: Provides a robust free plan with task and project management.

Which Pipedrive alternative is best for marketing automation?

For marketing automation, GoHighLevel and HubSpot are excellent alternatives:

• GoHighLevel: An all-in-one solution offering CRM, funnel building, and marketing automation tools.

• HubSpot: Known for its powerful marketing automation workflows and integrations with other marketing platforms.

What are some Pipedrive competitors that include project management features?

CRMs that combine project management with sales pipeline management include:

• Monday.com: A flexible platform combining project management with CRM.

• Insightly: Includes both CRM and project management features.

• Zoho CRM: Offers project management integration via Zoho Projects.

Which CRM is better for scalability: Pipedrive or Zoho CRM?

Zoho CRM is often better for scalability due to:

• Extensive customization options.

• Integration with a wide range of business tools.

• Advanced automation and workflows, making it ideal for growing teams. Pipedrive, while strong in sales pipeline management, may lack the scalability and breadth of features offered by Zoho.

Is there a CRM similar to Pipedrive but with better reporting and analytics?

Salesforce and HubSpot offer more advanced reporting and analytics than Pipedrive:

• Salesforce: Known for its customizable dashboards and reporting capabilities.

• HubSpot: Provides detailed reports across marketing, sales, and customer service.