Peru: Blueberry Growth
Peru is expected to produce 323,928 tons of blueberries in the 2024-2025 season, exceeding initial estimates by 4.1%, and consolidating the country as the world leading blueberry exporter. Luis Miguel Vegas, general manager of Proarándanos, affirms that this success is the result of a comprehensive strategy: "The growth of the Peruvian blueberry is no coincidence; it is the result of a joint effort to diversify markets, invest in quality, and respond to consumer demands."
Historically, the United States has been the main destination for Peruvian blueberries, receiving 53% of exports (135,000 tons). However, diversification is a priority. "Today we export Peruvian blueberries to more than 20 countries, with Europe and China as key growth markets," Vegas said. "This change has reduced dependence on a single market, with Europe accounting for 25%, China 14%, and the United Kingdom 5% of the total volume exported."
"Logistics plays a crucial role in this global expansion, with 97% of shipments being made by sea. The main destination ports, such as Philadelphia, Rotterdam, and Shenzhen, are strategic to maintain the freshness and quality of the product." "Peru's logistical success lies in our ability to efficiently connect producing regions with global markets," Vegas stressed.
One of the drivers of growth has been the commitment to more competitive varieties. In 2016, Biloxi dominated the market with 58% of the certified hectares. Today, this figure has fallen to 16%, while Ventura leads with 26%, followed by Sekoya Pop with 14%. "The evolution of the varieties reflects our ability to adapt. We innovate to respond to market demands and increase our competitiveness, "Vegas stated.
In addition, organic blueberries have gained ground, accounting for 11% of current exports and with a projected volume of 40,000 tons at the end of the season. This growth reaffirms the sector's commitment to sustainability and modern consumer preferences.
Despite progress, the sector faces significant challenges, such as pressure for competitive prices and the impact of climate change. "The biggest challenge is to maintain our competitiveness without compromising on quality. This is only possible through innovation and a sustainable approach," Vegas stressed.
Blueberries have transformed production regions such as La Libertad, Lambayeque, and Ica, which together account for 85% of national production. Thousands of direct and indirect jobs depend on this industry, consolidating it as an economic pillar for the country. "Each ton exported not only represents income for Peru but also opportunities for thousands of families," Vegas said.
Luis Miguel Vegas
Director General en ANEBERRIES
1winteresante, lo importante ahora es analizar el impacto económico en la cadena de valor, necesitamos profundizar el análisis más allá del crecimiento en volumen, analicemos por ejemplo los precios de venta del proveedor al retail, al consumidor, parece o es una realidad que el precio al consumidor no se ha incrementado y por fortuna tampoco ha bajado, y digo por fortuna porque para varios productores de diversos orígenes esto ya no sería negocio si el crecimiento sigue sin ningún control. La promoción no ha sido suficiente para incrementar el consumo que permita a los productores seguir viendo esto como negocio y sobre todo permita seguir generando miles de empleos. el arándano de México aún y con la cercanía del principal mercado internacional ha entrado en crisis. aun no revisamos estrictamente a que se debe pero puede ser derivado de los grandes volúmenes disponibles en el mercado al mismo tiempo no necesariamente cuidando la calidad del producto. Es momento de hacer un análisis profundo.
Data Analyst at CDW UK
1wIncredible growth. 👍
very informative