The Partnership Periodical- November Edition

Partnerize is driving bold, industry-shaping actions to empower brands and partners, solve critical challenges, and deliver profitable growth—all while redefining the partnership marketing category

Partnerize welcomes Andy Crossen, a leader in AI-driven innovation, as our new Chief Product Officer. With expertise in ad-tech, mar-tech, and machine learning, Andy will lead the charge in advancing data-enabled solutions to drive growth and elevate partnerships.

“Andy’s leadership will redefine how brands and partners approach partnership marketing,” said Matt Gilbert, CEO of Partnerize.

Innovation in Action: Partnerize Enhances Shopify App and Attribution Solutions

Partnerize is tackling industry-wide tracking challenges head-on with first-to-market solutions that protect brands and partners from revenue leakage. Our latest Shopify App update addresses tracking losses tied to Shopify’s Checkout Extensibility feature, boosting attributed affiliate revenue by an average of 50% for advertisers who upgrade.

We’re also ensuring compliance with solutions like the ICO cashback exemption, safeguarding tracking and reporting while protecting partner revenue.

Driving Innovation: Partnerize Launches Customer Advisory Council

The Partnerize Customer Advisory Council unites 11 global brand leaders, including Deliveroo and Rue Gilt Groupe, to shape the future of partnership marketing.

“It is incredibly inspiring to be among a bold group of industry leaders who aren’t merely talking about change but actively driving it,” said Adam Davison, Head of Performance Marketing at Deliveroo.

Read the blog to learn more about Partnerize's bold industry-shaping actions that will push the boundaries of the partnership marketing category.

Discover the Secrets of Success with PokitPal's CEO, Gary Cobain

Our Partner Perspective series takes you behind the scenes with industry leaders who redefine success in the partnership space. This time, we’re thrilled to feature Gary Cobain, CEO of PokitPal, a trailblazer in customer engagement and Card Linked Offers in Australia.

From partnering with Visa, Mastercard, and Australian Payments+ to delivering cashback rewards to over 9 million consumers, Gary shares what sets PokitPal apart, their innovation journey with Partnerize, and what’s next on their roadmap.

🌟 Highlights include:

✅ Insights into their partnerships with top brands like THE ICONIC and Adore Beauty

✅ The game-changing impact of Partnerize's API integration

✅ How PokitPal leverages personalization to elevate customer experiences

Don’t miss the full story! Watch PokitPal's on-demand Partner Perspective webinar.

[REPORT] State of the Nation: Affiliate and Partnership Marketing 

Affiliate and partner marketing drives an impressive 10% of all UK e-commerce sales, offering brands a pay-for-performance model that maximizes ROI. Despite its effectiveness, it’s often overshadowed by flashier channels. The APMA’s State of the Nation 2024 report reveals why affiliate marketing deserves a leading spot in every brand's strategy. Discover the full potential today! Download the report.

[ Content Hub] Partnerize Seasonal Resources Holiday Shopping Hub

Explore the partnerize holiday hub, Your one-stop shop for partner program holiday planning featuring:

• 2024 Q4 Partnership Playbook- brand edition

• 2024 Q4 Partnership Playbook- Partner Edition

• Unqrap 5 reasons retailers should lean into partnerships

• and much more!

Being a leader in partnership automation is much more than meets the eye. Providing marketers with a well-rounded education on everything from the latest technologies and software to the perfect level of service for their needs is always top of mind for us. Check out some of our latest work published both on partnerize.com and on leading industry publication sites.

 [eBook] Key Considerations: Adapting to Shifting Consumer Trends in the Holiday Shopping Season & Beyond

[Download] Lean into Partner Type-Specific Strategy for Cyber Weekend Success

[Blog] Partner Perspective: How Thanks Turns Thank You Into Revenue

[Blog] [On-Demand Webinar] Partner Perspective: Rakuten Rewards

[Blog] How Effective Partner Messaging Can Amplify Your Holiday Promotions

Do You Need to Update Affiliate Tracking?

Google Chrome will no longer deprecate third-party cookies, instead empowering users to determine their cookie preferences on an individual basis. Despite Google’s announcement, the importance of getting your affiliate tracking in order remains unchanged. Partnerize continues to support advertisers in future-proofing their tracking with a range of best-in-class tracking solutions–optionality that allow marketers to meet the needs of their unique businesses when it comes to level of technical implementation effort, control over the consumer experience, and ongoing reliance on development resources. Learn more on our resource hub, Preparing for a Cookieless Future hub.

Now Available: Partnerize’s U.S. Retail Affiliate Marketing Sales Index updated through September 20th 2024

The U.S. Retail Affiliate Marketing Sales Index is the most valuable tool to gain insight into monthly revenue trends, drivers of monthly revenue growth, monthly commission trends, revenue growth by advertiser vertical, and much more! View Trends.

For those marketers who have realized the partnership channel’s value but still strive to achieve partnership mastery status, level-setting your partnership performance is the first step in ensuring your program is set up for short-term and long-term success. Partnerize has you covered with our new Partner Program Assessment tool designed especially for retail marketers to analyze their performance in the affiliate and partner channel and compare your performance against others in the industry. Visit our blog to learn more and take the assessment. Visit the Blog

Partnerize In-Person Events

Check out where Partnerize will be in the coming months and sign up for event updates in your region right here. https://partnerize.com/resources/events