PART 2: Using a Branded Podcast to Grow Your Business and Increase Your Bottom Line
🎤 Jeff Large
Helping industry experts tell their stories. Owner & Founder of Come Alive. Podcasting since the iPod Classic.
The majority of businesses need to reach and convert new audiences to be successful.
This means you need a marketing strategy.
Traditional marketing like ads (digital or audio) are typically intrusive and unwanted, which can deter the very audience you want to attract.
So, what’s the solution?
Producing a branded podcast allows you to interact with your audience in a meaningful way and develop ongoing relationships.
Ads and calls-to-action in podcasts are accepted and acted on. According to articles from Wells Fargo and Adweek, two-thirds of listeners act on ads. On top of this, people generally prefer ads in podcasts over any other digital medium.
Leveraging a branded podcast offers far more opportunity than traditional marketing strategies. How?
- It allows you to tailor content directly to the people you want to attract.
- It can be easily designed to gather market research.
- It can act as a spearhead for your marketing efforts, resulting in multiple ways to recycle valuable content.
The list goes on.
Your podcast is your company’s voice and a natural way for listeners to learn about your product or services and build relationships and authority. It’s a direct way to add consumable value to your target audience.
Podcast listenership is consistently growing year-to-year. It’s not a hot trend that will disappear; it’s a valuable tool being used by smart business owners for long-term marketing success.
Who is the target audience you are trying to reach?
What content would interest them and make them want to listen to your cast?
Leave your answers in the comments below!
Insights Turning Employees Into Advocates and Customer Magnets | Consultant, Speaker, Podcast/Show Host, Columnist, CEO/Founder of Jill Raff Group, LLC
3yInteresting points to brand ones' podcast and platform and that ads are acted on 2/3 of the time! Thanks 🎤 Jeff Large
CRO - Accelerating Revenue, Operationalizing Strategy, & Improving GTM Performance
3yYour series is intriguing to me, Jeff. As a startup, we are always looking at new ways to reach our targeted audience.
If You Want to Delegate It, Automate It | Business Intelligent Automation | Agentic AI I Negativity Terminator
3yPodcasts are a powerful medium of communication, 🎤 Jeff Large. Listeners react to the ads better than other mediums.
Intelligent💡Automation, Process Improvement, Digital Marketing, MindSet Content 🧠 Investor💰 Thought Leader❤️Philanthropist ☮️ Song Writer🎵
3yThese are some great tips for branding your podcast! Fantastic article 🎤 Jeff Large
Are you hiding your fear of speaking up? I'll help you find your voice so you can be confident to express what matters most.
3y🎤 Jeff Large well, ads just might be the next thing for me to consider in order to grow my business.