Online Optimism's November Newsletter
Online Optimism
Helping businesses across North America get optimistic about their marketing.
From our CEO’s Desk:
Hi,
I hope you’re enjoying a delicious breakfast of fun-size Kit Kats and Snickers this morning like I am 🍭 With Halloween behind us and fall in full swing, we’re thrilled to share a few treats from October! This past month, our team gathered for our annual retreat, recharging and setting big goals for 2025.
On the client front, we’ve been thrilled to help Café Beignet triple their Instagram following—proving that creative collaboration is anything but scary.
Thanks for keeping up with Online Optimism, and here’s to a fantastic November ahead!
Best,
Flynn
Online Optimism’s Newest Director 💁🏻♀️
A familiar face to many, Jordan Figueredo recently earned her promotion to Accounts Director!
As Accounts Director, Jordan helps facilitate strong client relationships and streamlines communication with our team. Along with client communication, she assists her team in building creative briefs and developing client strategy to ensure alignment across all departments.
Since joining us in 2020, Jordan has made significant improvements to client accounts and contributed greatly to Online Optimism. We’re looking forward to her continued impact in this role!
Café Beignet: Tripling an Instagram Following 😋
Curious about how we improve social media impressions, engagement, and follower growth for our clients?
Check out our recent case study, where our social media team partnered with Café Beignet, a beloved New Orleans café famous for its iconic beignets and French Quarter charm.
Bringing Everyone Together for Our Annual Retreat 🪩
Online Optimism switched up its annual retreat this year, opting to meet in October rather than the usual December. The team gathered to bond, brainstorm, and set ambitious department goals for the upcoming year.
Over the course of several days, team members engaged in collaborative sessions and creative exercises designed to spark new ideas and deepen connections. Beyond goal-setting, the retreat included fun team-building activities, group meals, and some well-deserved downtime, allowing everyone to recharge and return to work with renewed focus and enthusiasm.
It was a powerful opportunity for the team to align on values, vision, and strategy for the year ahead.
See Flynn's lessons from the retreat.
Integrating SEO With Other Marketing Channels 💻
Hear from SEO Strategist Kim Butler in her recent blog post:
“In 2024, multichannel marketing is no longer an option, but an important and necessary approach to truly maximize your online presence and engage customers effectively. To further add value, it’s crucial to integrate your search engine optimization (SEO) efforts with other key marketing channels such as social media, email marketing, and paid advertising for the best results.”
Sending Off Our Specialist In Style 🕺🏼
At Online Optimism, our Specialists each have unique experiences—that’s the nature of interning at a digital marketing agency, where there’s always something new to explore and work on.
We're thrilled for our Operations Specialist, Lee Gilmore, who has accepted a full-time role with Amtivo as their newest Business Development and Accounts Manager.
We love working with our Specialists, but we designed the program to be the last internship they’ll need. While they are leaving a Lee-sized-hole in our hearts, it’s very encouraging to see Specialists get the most they can out of the program and complete that goal. Lee, we thank you for your time and hard work and are excited to see you continue to grow!
Do you know a recent grad ready for their final internship? Encourage them to check out our Specialist Program and sign up to get notified when applications open in February.
Read about our specialist program.
Our Optimists Are Celebrities 🤩
Our social media team dug DEEP for this TikTok, unearthing some of the best throwback photos of our Optimists. From high school snapshots to classic team moments, they uncovered hidden gems that show the unique personalities of each team member.
And, of course, they asked every Optimist to autograph their photo.
Talk to an Optimist!
Have requests for next month’s newsletter? Need assistance from an agency that loves being exceptionally helpful? We want to hear from you. Get in touch!