One Hour Per Week Restaurant Marketing Plan
🍔🍟🍕🎙 David "Rev" Ciancio
Hospitality Marketing Executive – Brand, Customer & Technology Evangelist. Inbound Strategies & Brand Marketing Solutions.
🥩🍴Want a simple marketing plan for your restaurant that brings you a constant flow of new and repeat guests that you can do in less than an hour a week?
Does this scenario sound familiar…
Had a beautiful steak dinner at a beautiful restaurant a couple months ago.
They had great cocktails, beautiful Italian dishes, only served prime grade steaks, and had outstanding service.
Despite having been in business for two years, we were the only people in the restaurant.
After the meal, the two owners joined us for a conversation, and told us about all the things they had tried to get new customers like paying influencers thousands of dollars to promote them on social, bringing in live music and comedians, and only using the freshest of high-quality ingredients to make their food.
They also spoke longingly about other restaurants, who had had these magic moments of marketing that if they could only get this one thing to happen, they would be so successful…
Sadly, this is a common story. I hear it all the time.
It’s cool… Operators aren’t marketers makes sense totally get it. Why would you be good at something that isn’t your passion or experience?
So I asked them if they would like a suggestion.
They said yes, so here it is:
ONE HOUR PER WEEK RESTAURANT MARKETING PLAN
- Spend $5 a day and a locally targeted google search ad.
- Spend $5 a day on locally targeted Facebook and Instagram traffic and awareness ads.
- Email your guests once a week, even if it’s just amazing pictures of food, a description of the menu item and a book a reservation button.
This will take you about an hour a week.
Unfortunately, they went back to wishing and wanting for magic bullet and I think we all know… there is no magic bullet in this business. It’s about doing the right things every day consistently, and building it over time.
That restaurant announced this week that they are closing....
Want marketing that works to bring you more new and repeat guests?
Just do the above ... or hire us
rev@brandedstrategic.net
Restaurant Marketing & Management
1yYes, but they saved $10 per week! ;)
OutPay - VP of Business Development
1yThe one minute marketer amazing! :)
Trusted Consultant
1yThanks for that invite!!
Supporting Restaurants | Talking Pizza | Building Brands
1yThis is going to be 🔥. Killing the game 🍔🍟🍕🎙 David "Rev" Ciancio
Digital Marketing Specialist|Empowering Mompreneurs & Prioritizing Motherhood
1yVery useful and informative! Thanks for the invite, Rev!