Observations from a car enthusiast/mktg professor
My 3 quick take-aways from my visit to this year's show:
1) Taking experiential marketing to the next level with "Car Coasters"!
2) Electric cars now seamlessly integrated into each brand's lineup.
3) Magnification of promotional partnerships as strategy to differentiate.
If you'd like my full array of photos and notes - just send me a note I'll text to you.
HAPPY THANKSGIVING!!!
BRAND EXPERT/CMO
2wIf my memory serves me right--you used to drive a used Chrysler Le Baron Convertible in the early 90s. :)
Revenue Growth | Business Development | Marketing
3wAccurate observations across an array of industries.
CEO at Burning Rubber Toy Company
3wWe are the biggest vendor there and our sales are so far off my wife said to not even look at last years numbers . Attendance is massively down and it’s not drawing the typical people with money. Not sure if F1 in Vegas the first weekend has caused major damage but first weekend was a mess. The major manufactures need to realize how important this event is in the biggest car city in the nation. I plan on a proposal to revolution the show and have something for everyone to get excited about. Let’s hope my overhaul works because it’s freaking me out how bad it’s been. We have never been down a dime on any day in 10 years of doing it and we are down thousands so far
One-Stop Marketing Leader Driving Brand Engagement for Fortune 1000 Companies with Cutting-Edge Experiential and Physical Marketing Solutions.
3wVery neat! Looking forward to attending it this weekend!
Product Manager at Leebike | Leading Electric Bike Manufacturer in China | Help you design and manufacture the e-bike your customers will love
3wWorth attending.