In Nov: Words to avoid, LinkedIn tips

Hello, here's what to expect this month in The Mixer...

• (Real) cold email BEFORE ➡ AFTER

• 7 tips to reach more buyers on LinkedIn (Podcast)

• Buyer signals (and how to use them for warm outbound)

• Spam trigger words to avoid (tip of the month)

• How NOT to personalize your outreach

• Automatic OOO detection that pauses sequences

🪄 Cold email before/after

TL;DR:

✅ Email is short and 🍬.

✅ Good social proof.

❌ Unnecessary pleasantries.

❌ Wasted opening line by mentioning the email will be short.

❌ Vague value prop.

❌ Call to action too aggressive.

Check out how we would write it instead ⬇️

🎙️ How to nail LinkedIn selling to reach more buyers

Tips to reach more buyers on LinkedIn:

1. Start conversations with individual contributors (non-managers) first.

2. Engage with comments/posts before sending connection requests.

3.  Leverage your first-degree connections before reaching out cold.

4. After connecting with individual contributors, reference them in outreach to decision-makers.

5. Combine LinkedIn outreach with other channels (email, phone, SMS).

Watch full episode for more tips 👀

⚡️ Buyer signals 101

Types of buyer signals:

• Product usage (feature adoption, usage frequency)

• Email engagement (opens, clicks, downloads)

• Website activity (pricing page visits, content downloads)

• Technographic changes (e.g. adopting complementary tools)

• Job changes and hiring patterns

• Social media engagement

• Legislative/regulatory changes affecting the prospect's industry

Tips for using signals in your (warm) outreach:

• Track key signals (first, second, and third-party)

• Segment your list based on signal strength (high vs. low priority)

• Don't be creepy (aka don't say "I saw you on our pricing page")

• Use the SMART framework:

- Show me you know me

- Map the facts

- Acknowledge the cracks

- Recognize the impact

- Take action

Learn all about buyer signals here

🚫 How NOT to personalize your outreach

⛔️ Using your prospect's name in the subject line and calling it a day

⛔️ Referencing your prospect's job title or industry

⛔️ Making assumptions without any research

⛔️ Using creepy or overly familiar language

⛔️ Relying solely (and blindly) on automation/AI

Here's how to personalize the right way

(Includes tips from Jen Allen-Knuth & Jason Bay ⬆)

🏝️ OOO

Mixmax now has Out of Office (OOO) detection that auto-pauses your sequences and restarts them when your prospects are back.

Learn more about OOO here